Filipe Santos

Episode 11 – Lazarina Stoy

Show Notes /

Lazarina Stoy joins Filipe Santos to delve into the transformative potential of AI in SEO. They discuss the critical importance of entity analysis in SEO, the need for omnipresent brand content across various platforms such as TikTok and YouTube, and how AI can simplify and automate content creation. Lazarina provides insights into responsible AI use, its current challenges, and its immense promise in revolutionizing digital marketing strategies.

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Episode 10 – Jonathan Boshoff

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Filipe Santos sits down with Jonathan Boshoff to unpack the critical role of AI in SEO. They explore how implementing AI tools can drastically improve business processes and content creation, emphasizing the consistent and reliable results AI can achieve. Jonathan sheds light on the concept of EEAT, why it’s vital for credibility, and how companies can future-proof their SEO strategies by focusing on unique value rather than keyword spamming.

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Episode 9 – Genesis Aquino

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Genesis shares valuable insights into leveraging AI for social media content creation, emphasizing that AI complements rather than replaces human creativity. They also touch on ethical considerations, data privacy, and the importance of starting small with AI solutions to avoid fatigue. Filipe and Genesis highlight the significance of selecting AI tools tailored to specific needs and industries.

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Episode 8 – Lee Densmer

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Filipe Santos and Lee Densmer explore the complexities of global content adaptation. They unveil the myths surrounding the need to translate content for every market and emphasize the importance of cultural nuances. From the necessity of understanding different market contexts to leveraging AI tools for translation and workflow automation, the conversation provides actionable insights for businesses aiming for global reach. Lee also shares fascinating examples of translation blunders and offers compelling advice on how to avoid them.

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Episode 7 – S.A Grant

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S.A. Grant discusses unlocking entrepreneurial potential through AI growth strategies. Exploring the inevitability of AI, he shares revolutionary tools and methods for scaling content, emphasizing the importance of becoming familiar with these technologies. From using Cast Magic for transcriptions to wonder.ai for consistent high-resolution imagery, the episode is packed with actionable advice for entrepreneurs. S.A. also touches on the significant advantages tech provides small businesses, from drafting legal documents to optimizing job applications.

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Episode 6 – Ann Smarty

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Filipe Santos and Ann explore the far-reaching implications of AI in marketing, from the gradual shift in user behavior to the emergence of new discovery channels. They also caution against the quick rollout of generative AI platforms like SGE and Copilot, emphasizing the need for effective control and optimized use of this technology. Ann encourages a diversified approach in SEO, shifting focus from mere keywords and link-building to comprehensive strategies incorporating content creation, community engagement, and PR.

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Episode 5 – Eva Dong

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Filipe Santos and Eva Dong explore the transformative role of AI in marketing. They delve into Eva’s illustrious career, tracing her evolution from data scientist to AI marketer. The discussion covers a wide range of topics, including the utilization of AI in research and strategy development, the growing importance of first-party data, and the future landscape of search engines driven by generative AI.

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Episode 4 – Brooks Lockett

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Filipe Santos and Brooks Lockett explore the profound impact of AI on creative roles and the evolving landscape of work. They delve into the tension between human interaction and AI’s potential to replace jobs in marketing and storytelling. Brooks shares invaluable advice on relationship building, embracing AI tools, and honing problem-solving skills to stay ahead in the business realm. The conversation highlights the curiosity of successful business leaders, the importance of high-level strategic thinking, and the role of iteration and optimization in maximizing the efficiency of AI tools like ChatGPT.

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Episode 2 – John Lawson

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Imagine living in the future where AI elevates real-time analysis and transforms everyday business interactions into seamless, personalized experiences. That future is now.

Host Filipe Santos chats with John Lawson, an established entrepreneur and authority on e-commerce, digital products, and AI, to explore the rapidly evolving landscape of AI in business. From affordable chatbots helping small businesses to the ethical considerations of advanced AI, we cover it all. Stay tuned for insights that could revolutionize your approach to AI in your enterprise.

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