Episode 1 – Rohan Kulkarni

Filipe Santos
00:00:00 – 00:00:49

Today, I’m excited about the topic. We’re talking about the highlighting the journey of, traditional content creation, methods, and and basically how AI is helping to kind of make more digital strategies effective. It’s also really kind of important to understand its application, and some of the, advanced workflows that, will come about in the next couple, I would say, months even. Today, we’re speaking with Rohan Kulkarni, the founder of words the wordsmith dotai. He’s an accomplished marketing leader, 12 years, under his belt, and he’s kind of operated at several start ups and major companies including, Visa. There’s also his stint as a CMO of a series b startup, which is great. A lot of experience.

Filipe Santos
00:00:50 – 00:01:33

His career spans pretty much all of marketing and engineering. He’s done analytics, operations, product marketing, growth marketing, and, and brand marketing as well. Also as an MIT alum, Rohan started out really doing software engineering. So building complex software for the semiconductor industry puts them in the right place at the right time now to build up this this particular platform. Impressively, the wordsmith dot ai is kind of a culmination of those two passions. So with that, the other big thing is that, is also father. So talk about really being busy. I just wanted to give it I kind of turned it over to you, Rohan, and, let you, like, run with, just describing a little bit about the wordsmith and kinda how you got into all of that.

Rohan Kulkarni
00:01:34 – 00:02:17

Yeah. No. Thanks thanks for having me on the podcast, Filip. I’m super excited, and, very happy to be collaborating with you on this, and really appreciate the, the very generous introduction, and and setting the context. So, yeah, I think, as you said, I’ve been in marketing and engineering for for many years previously. And the whole idea about the wordsmith started out in, sort of mid 2023. It had been about, you know, close to a year, ChargeGPT had been out. We’ve been, you know, using various AI tools for, you know, improving productivity, looking at how it can help with augmenting our content creation.

Rohan Kulkarni
00:02:17 – 00:04:05

And what I realized is that whether it was chat GPT or, other tools in the market, they weren’t serving the purpose that sort of we were trying to, trying to achieve, which is generate content or get help assistance in the process, with a lot of deep context, right, that the AI tools would have. So, you know, as as an engineer, as a marketer myself, I thought, you know, why not, try to build something from the ground up, which is built on the foundation of context and brand. I I, I mean, I’ve I was at Visa many years ago, and I’ve seen sort of how brands like Visa get built over years and, you know, they stand the test of time. So sort of bringing these two elements, again, context and brand together as the foundation on which the AI operates and helps with content creation is what the vision for for the wordsmith was, and now sort of it’s it’s come to life as a product of its own. So, it’s it’s an AI assistant that helps you throughout the creative process, everything from planning and ideation to content creation, and distribution. And it has a bunch of productivity tools, you know, every every bottleneck that we face on an everyday basis, that AI could really help sort out and, you know, help us generate better throughput on content, while not compromising on brand and quality. So that’s the genesis of the wordsmith dot ai. I spent about the first, 4 months or so on, you know, developing, release the product early to, to close friends and colleagues, you know, to get get early feedback.

Rohan Kulkarni
00:04:05 – 00:04:36

And, I guess, Reid Hoffman says, like, you if you’ve if you’re not embarrassed with your first release, you release too late, and I saw that firsthand. I mean, if I go back a few months, the product, the way it was, first released was was fun. It worked, but it has come a long way. It’s come a long way over the last few months. We, developed a lot of new features and, you know, capabilities into the product based on early feedback. It’s live in the market and getting some good response for it.

Filipe Santos
00:04:36 – 00:05:13

Very awesome. Yeah. I was very impressed by the features. And, when you walked me through the tool as well, kind of cool to know that you’re you’re building in these really advanced, prompts that allow the quality of the content to be really, really solid, and particularly when you’re talking about specializations. So I really love that. With that, I guess we can kind of talk a little bit about maybe getting your perspective on the importance of content creation and kind of, like, maybe some examples you might have, heard about or have gone through with regards to content marketers and businesses and why they might need to create, like, content using a tool like this?

Rohan Kulkarni
00:05:14 – 00:06:08

Yeah. So content. Right? I mean, content is as old as marketing. Brands, companies have been, sharing their knowledge, sharing their expertise, information about their products, you know, educating their audiences for since time in in memorial. Right? And over the years, the formats and the, platforms on which content gets consumed has changed. Right? But the core, concept of why you need content remains the same, which is you want to build that trusted connection with your audience, with your, you know, future customers and existing customers. You want to be able to show your expertise, show your know how about the area that your product or service is in. And that’s sort of what what we want to do with content marketing.

Rohan Kulkarni
00:06:08 – 00:07:20

Now over the years, at least in the last decade or so, consumer behavior around content consumption has changed. I mean, we went from, consuming predominantly text based content, you know, whether it was print magazines or the early, early Internet to now snackable content, you know, videos, podcasts. A lot of social media, the creator economy is has, you know, exploded over the last last few years. And the amount of content that’s out there, is exponentially greater than what it was just a few years ago. Right? And the the capabilities and platforms available for people to put that content out has also sort of helped the the creation of really good content. But at the same time, because there is so much content coming out, it is very, very, very important for brands or creators to make sure that it stands out. Right? I mean, you can have anybody can have a substack newsletter. How do you make sure that it it, it stands out.

Rohan Kulkarni
00:07:20 – 00:08:02

Right? And then you overlay AI on top of it. Now everybody has the capability to create content at scale. You have a simple idea. You plug it into, into an AI tool and it, you know, spits out ton of content that you can start using. Right? So that’s where sort of the the next stage of content creation will evolve where there is no going back from AI. Everybody is going to use AI. And Mhmm. The the question becomes, how do you use it, more effectively to continue creating content for your audience, at the same time being able to stand out, in in the sea of content that’s out there.

Rohan Kulkarni
00:08:02 – 00:08:03

Right?

Filipe Santos
00:08:04 – 00:08:05

Yep. That’s what that’s

Rohan Kulkarni
00:08:05 – 00:08:09

all about. Times, right now for for content marketing.

Filipe Santos
00:08:10 – 00:08:38

Absolutely. Yeah. So I I was just gonna get into that a little bit. So with regards to, like, the fact that now content is so atomized and, there’s a need for all this content, you need to stand out. But a lot of AI content that’s been produced by, you know, I guess, major platforms, don’t seem to have that little extra something. They’re kind of, like, on the low quality spectrum of things. So with the the wordsmith, I mean, what makes it, like, really so different, to be able to accomplish that task successfully?

Rohan Kulkarni
00:08:40 – 00:09:35

Yeah. So we start out with, capturing as much of the company’s DNA and brand DNA as we can to form the, the bottom layer, the foundation of the context. Right? So you start out, you can either, you know, use a guided setup to fill out everything about the company, the product, its value propositions, differentiation, who the ideal customer profile is, or you can provide a URL of the of the company website and the AI grabs all of that automatically as a starting point for you to take it from there. Right? So that becomes the first step. So the tool understands every little aspect of the product, the language that you use on the website. Right? You know, how what are the value propositions that are articulated on the site. Right? You brands have already done all of that hard work, so we capture all of that into the tool. The next step is the tone of voice.

Rohan Kulkarni
00:09:35 – 00:10:29

Now tone of voice for brands, you can tell even if 2 brands are operating in the same space, have similar products, they look and sound different. Right? I mean, you and I as marketers for many years, we we can intuitively see that. Right? And consumers notice that as well, when they when they see content from Coca Cola versus Pepsi. Right? Or Lyft versus Uber. So that forms the next step where we really curate a tone of voice that’s as unique as the brand and, reflects the values, the personality of the brand. And tone of voice, you know, you can, in very simple terms, define as in a serious, playful, you know, sarcastic, funny. But that, again, that can become very generic very soon. So we we apply brand personality framework to capture the brand’s essence.

Rohan Kulkarni
00:10:30 – 00:11:23

So there’s 10 different personality traits that users sort of choose on a scale, choosing between 2, sets of 2 personality traits. And, what that gives us is essentially over 200 and 40 unique combinations of brand personality traits. So that forms the foundation. Right? So now we understand this 240 plus, brand personality, trade combinations. The next step, we take into account is the brand purpose. You know, what are your values? What do you believe in? And finally, a sample piece of content, which has previously been created by the brand, optionally. And these three layers of complexity, that we take into account for curating the tone of voice is what gives it the uniqueness, that every brand deserves and should be consistently using, if you want to, you know, stand the test of time.

Filipe Santos
00:11:24 – 00:12:04

Well, yeah, thanks for giving me a a little sneak peek under the hood here, because obviously that’s that’s a major concern, as you mentioned with marketing and just being an entrepreneur. How do you make sure that the content quality is good? Because that matters to your audience. Going a little back a little bit back in time, I remember there were article spinners. And so, like, there’s this huge thing that’s happening now where, folks are trying to churn out so much AI content, put it out there, address all their concerns from an organic or, like, an earned media perspective. And, it’s just not it’s not the not as good. Right? So I’m wondering, like, what’s your, like, ethos or your vision on on how that should work with a tool like the wordsmith?

Rohan Kulkarni
00:12:06 – 00:13:05

Yeah. If you look at the evolution of of how AI will impact marketing, the early days, like, if you go back to, beginning of 2023 or or even 20 22 where chat GPT by itself was not out, but there were tools that were built on the old versions of the GPT API. Right? I think early on when when a technology like this becomes available, there is opportunity for arbitrage. Right? Companies that are early adopters, can, you know, really use it to their advantage, you know, spin up articles at scale. I know there are some case studies out there where brands have, you know, stolen traffic from from their competitors by, you know, replicating every piece of content that they have. But that’s only the early stages. Right? That’s where there is, disparity in adoption of adoption of AI or or any technology for that matter. But I think we are reaching a point where a couple of things are changing.

Rohan Kulkarni
00:13:05 – 00:14:17

One is the adoption is growing. So now what the early adopters had access to now, everybody has access to. Right? Charge GBT suddenly made, AI available to everybody, and then it’s followed by by several other tools. And the second thing is the platforms and, the publishers that make your content visible to the audience are catching up and making changes where early on, say, Google wouldn’t, have anything specific in place to, take into account whether content is AI generated or human generated. Right? That is also changing. I mean, you you you are the SEO expert here, and you’ve seen every change that Google has made over the last barely handful of months. Right? And the most recent update is, you know, coming out or has already come out. One thing I did notice, in sort of this fluid evolving landscape is that, the focus eventually is not going to be whether the content is AI generated or human generated, but it’s whether the content is serving the purpose and helping the target audience get what they want out of it.

Rohan Kulkarni
00:14:17 – 00:15:05

That’s sort of the gist of what Google is sort of rolling out. But it’s not like if your content is AI generated, it’s not it’s not gonna be, be visible. So I think how smartly people use AI is going to be very important. And my perspective, on where AI stands today is it’s not quite, ready, or I don’t think it should be that ready where it acts as an independent agent and spins out content that is ready to go out as is. Right? So the AI should augment creativity and productivity rather than replace the human touch. Right? Or or or human generated content. And you can do a lot with it. I mean, AI can give you really, really strong ideas for content creation.

Rohan Kulkarni
00:15:05 – 00:15:43

It can create drafts. It can give you outlines for content if you’re talking text. If you’re talking images, it can give you concepts for images that you can then have a design team, you know, build it out on a brand. Right? So so that’s the role I see AI playing at least now and and at least in the foreseeable future where, it doesn’t replace human generated content or doesn’t necessarily go for scale alone. Right? It has to augment where we become more productive, but at the same time, we’re not losing the creativity of of a market or or or copywriter or content creator.

Filipe Santos
00:15:44 – 00:16:13

Yeah. I think that’s super interesting. And and, like, to kind of, like, chime a little bit on that, I I feel like, it also can help address a lot of the perceived pain points, right, from the marketer’s perspective and also maybe uncover some elements of the the journey for the the user that they want to attract. So I love that explanation because, yeah, it’s not about the quantity. It’s about the quality, but you also need a little bit of a footprint. Right? So that’s what the that’s what this tool helps you do is build the proper footprint, a quality footprint.

Rohan Kulkarni
00:16:14 – 00:16:14

Right.

Filipe Santos
00:16:15 – 00:16:40

Yeah. To to change, kind of, like, change, direction a little bit here, with regard to, like, how AIs come on the scene and how it’s, like, transferring so much so soon, everything’s changing really quickly. I’d love to kind of get your idea of, like, what the landscape of content generation looks like, and why you’re kind of, like, able to tackle that, and help people tackle that. Love that. Yeah. Well,

Rohan Kulkarni
00:16:41 – 00:17:55

going back to the the core of the the, of the product, the principles on which, we’re building it out is to aspire to be like the great brands out there. Right? And, AI has raised the the bar for creativity. Right? You get you get a table stakes level of creativity ideation from most general purpose AI tools now. Right? So how do you take that further? Right? How do you apply your creativity to it and have that perfect combination of AI and, and human creativity? I think that’s what we are aspiring to build. And I think that is what is going to make, the future of content creation or or the future of standing out in in the sea of AI, generated content, super, super, super important. Right? So I think understanding how, where AI plays a role in your workflow. Right? And that’s gonna be different for everybody. If you take a, take a small start up, you know, 2, 3 people, marketing team, you have the head of growth who’s managing SEO.

Rohan Kulkarni
00:17:55 – 00:18:41

You have the head of growth, you know, running Google Ads. You have, maybe 1 social media person who’s doing social media but also responding to PR requests or responding to Huddl emails. Right? So so you have this sort of small, scrappy, high performing team where AI can play a very different role, in in, you know, helping them be more efficient and, you know, unlock channels and initiatives that would otherwise they haven’t been they wouldn’t have been able to, tap into. Right? Can we do ready dance? I don’t know. I don’t have bandwidth for it, but now you do. Right? Go to slightly larger marketing teams. You know, you have a dedicated SEO team. You have a dedicated paid media team, or at least a few individuals doing each of these separately, it can play a slightly different role.

Rohan Kulkarni
00:18:41 – 00:19:21

So in the wordsmith, you know, as an example, we have a couple of templates for SEO specifically where, you can categorize keywords by purchasing them. You go to your SEM rush. You, get a list of keywords and, you know, you have a list of a 1000 keywords. How do I prioritize that? Right? You have search volumes, you have difficulty, but, you know, I can I really go through all 1,000 and say, okay? This is medium purchase intent. You know, if somebody’s searching for this, this is high purchase intent. Right? So now AI can help you now break those out, and you have that additional layer of interpretation of the keywords given to you by AI, which says, you know, this is these are low intent keywords. These are medium. These are high intent.

Rohan Kulkarni
00:19:21 – 00:19:49

You can prioritize accordingly. Right? It’s it’s not that every piece of content needs to be high intent, but you can mix it up. But AI can help you do that. It also lets you create content briefs. So say you don’t want to use AI. You have really strong, writing team. You know, you write technical content that, you know, AI cannot really match with, say, somebody who’s a subject matter expert. But your bottleneck might be creating content briefs for them.

Rohan Kulkarni
00:19:49 – 00:20:18

Right? We used to run into this a lot at my previous jobs where, the team would have the bandwidth to only create 2 content briefs a day. Right? But you want to generate 3 articles a day. How do you do that? So that’s where AI can play a different role, right, as the organization matures. And then eventually, you get to the big brands. AI has AI can play a significantly better a different role there. There’s no, there’s no dirt of resources. Maybe it’s ideation. Maybe it’s market research.

Rohan Kulkarni
00:20:18 – 00:20:37

Maybe it is, coming up with integrated campaign ideas. Right? So it’s I think it it depends on every marketer and every team or the setup to see sort of where AI fits the best into your content creation and marketing efforts.

Filipe Santos
00:20:37 – 00:21:00

Yeah. That that’s really well said. I I with that, I kind of, like, makes me think, have you had any recent, like, exposure to, usage of the wordsmith that has, kinda giving you some really good examples of how people are trying to use it? I’d love to kind of share with the everybody how they could think about this and how, you know, what what you’ve seen that’s been maybe successful or interesting.

Rohan Kulkarni
00:21:01 – 00:22:08

Yeah. I if you look at the the most commonly, used tools and templates within within the wordsmith, I see a lot of usage for, social media content ideation and creating social media posts out of out of the words. To give you a sort of taking one step back, a lot of our, customers are that, small to midsize startup type of teams that I sort of spoke about where, the bottlenecks are either on the resources side or on, you know, the throughput side. Right? Either you don’t have enough, resources to run all initiatives or you have bottlenecks that you would rather not have. So that’s where I see, most of the usage happening. So social media post evaluation, creating drafts for, for content. I think that’s that’s a very common use case, that I see. And, we have a built in editor in the tool as well.

Rohan Kulkarni
00:22:08 – 00:23:00

So I see a lot of people in creating drafts and then, you know, refining it to their liking within within the tool. Content improvement. That’s another use case that I see being used a lot where there is a piece of content that’s already written, that you plug into the tool. And because the tool now has a complete understanding of your company product DNA and your brand DNA, it can rewrite that content or improve it to be in the tone of voice, have the right message pull through, it in in whatever is being written. Right? And message pull through, I think, is one thing that, that I think is super important in any piece of content. Your core beliefs and messaging has to be reflected in every piece of content. Doesn’t have to be ads. Right? We ads are pretty straightforward.

Rohan Kulkarni
00:23:01 – 00:23:58

You’ll explicitly call out your value propositions and your beliefs in them. But say you’re writing an educational, piece of content, how does your messaging and your beliefs, how do they implicitly get embedded in that content? And I think that’s what the content improvement or even, you know, draft creation templates are are helping users do. And Idea Expander, that’s another one, where oftentimes we get sort of these half baked or, you know, not fully fleshed out ideas in our head. So how do we know? I hey. I wanna write an article about what AI might look like in 2026. I have a couple of points in my head, that I want to expand on, and the AI actually does that for me. Right? So some of these sort of, templates that are augmenting your, workflows are working really well. That’s what I see getting used the most.

Rohan Kulkarni
00:23:59 – 00:24:13

There are some users generating blog articles, as well, but not at scale. We we haven’t observed users, doing content spinning as as sort of you, articulate. Yeah.

Filipe Santos
00:24:13 – 00:24:50

Yeah. I mean, that’s good because content spinning at the time kind of made sense, but it was spam. It it’s it’s unfortunately just spam. Right? Right now, we really are trying to transcend that and do something better. And I think that as marketers or even just like business owners should be thinking about doing things better anyway. So on that that kind of note, what’s your what’s your take on, like, content quality and content scoring? Because, I know there are a lot of tools out there and people that, like, look at the perspective of, like, if there’s a way to grade content, can that help them write better or be consistent? Like, what what are your thoughts there?

Rohan Kulkarni
00:24:54 – 00:25:35

You can look at it 2 ways. Right? And I I’ll give you one specific example at the end of what I mean. One is sort of you create content that passes a certain threshold or or or meets certain criteria that a platform or search engine might be looking for. Right? You have tools that tell you whether, search engines can detect whether your content is AI generated or not. And I’ve tried this a lot, early on while I was building the wordsmith. You know, I put it in some of these tools, and it’s it’s a hit or miss. Some some identify content as AI generated. Others say, no.

Rohan Kulkarni
00:25:35 – 00:26:45

This is 100% human, though I just, you know, click generate on, in in Chargeg Kiteek. Right? So, there is some, value in meeting certain table stakes quality criteria, to, when you generate content. But I think we got to take a step back and think what what does our audience need. Right? What what are they looking for? And if you have that lens when you start creating content, then it doesn’t matter whether, you are augmenting it with AI or you’re generating everything, manually or or a human is writing all of that. But I think that should be your sort of litmus test for for what the quality of content should be. And the scoring changes. I will I have a very dear friend, an SEO expert as well who doesn’t recommend, looking at algorithm changes at all. You should not be worried about that because you optimize for Google algorithm updates.

Rohan Kulkarni
00:26:46 – 00:27:48

You never know what the next update is going to be. Right? So you kind of build something that’s comes from the ground up and not worry about sort of the because eventually, all these, algorithms are trying to do the same thing. It’s trying to find useful high quality content. And the example I mentioned, like, when you think about creating something that’s that comes from, the foundation or from the ground up and what your audience needs. There’s a one of my favorite podcast is is acquired. Right? And, I don’t know if you’ve, if you if you’re familiar with it, but they’re, the the the 2 hosts of the podcast, they do deep dives on great companies and their histories. And every episode is 3 and a half to 4 hours long. Right? I mean, if you if you go by, best practices or if you go by, popular wisdom, you’ll say, oh, no.

Rohan Kulkarni
00:27:48 – 00:28:22

Podcast need to be 30 minutes, 45 minutes. Right? And you you sort of try to fit your content within the norms of what quality is perceived to be. But you listen to acquire, and you don’t wanna you don’t wanna turn it off. Like, there are there are very few movies that are that long, but you are willing to, you know, listen to a 3 and a half hour podcast because it is very engaging. It is very authentic. They go deep into company history. And and so as an just as an example. Right? I mean, on the other hand, you know, you have brands like Mailchimp.

Rohan Kulkarni
00:28:23 – 00:28:55

They that have their own streaming platform for video content, you know, inspiring stories about founders. And they’ve taken it to a completely different level from ebooks and, you know, blog posts and so on. It’s it’s it’s amazing the the investment and the level of, quality that that they do with and have their own streaming platform. They have tons of series. You know, you can follow founders and hear their stories. And some are funny. Some are very inspiring. And it’s it’s a totally different take on content.

Filipe Santos
00:28:56 – 00:29:26

No. That’s why you’re, like, this normal standards or or considerable, like, you know, recommendations aren’t necessarily a a right fit for, an audience or even for a particular effort. It makes a lot of sense. So, I mean, 3 hours seems like a lot. Right? Especially when podcast usually lasts about 30 minutes. But, yeah, if you’re talking about the right thing to the right people, you know, you better believe you have a sticky audience. Love to hear that. I mean, the the same thing with me.

Filipe Santos
00:29:26 – 00:30:14

Like, I listen to some podcasts around SEO and and AI because that’s of interest to me. So, like, SERPsUp, leader generation SEO, and I love SEO unfiltered too, which are all kind of interestingly relevant to what you’re talking about here and what the wordsmith, helps with, which is that with all these challenges that we we’re facing in terms of, like, Google experimenting with SGE and a lot of changes, a lot of, like, concerns around ethics and the use of AI content and, even, like, the perception of quality or experience that Google is looking for from content to make it unique. You know, I would love to kind of understand what you know, how the wordsmith, specifically differentiates itself because there are, you know, there are a lot of content generation tools that use AI now, but, not all of them are equivalent. That’s for sure.

Rohan Kulkarni
00:30:15 – 00:30:15

Right.

Filipe Santos
00:30:16 – 00:30:26

Yeah. So, you know, give me your take on, like, how you how you try to make the wordsmith a little bit more, unique and and, like, I I would say, like, the Swiss army tool that has, like, that extra something.

Rohan Kulkarni
00:30:27 – 00:30:56

Right. Yeah. It it it’s it’s been a journey. I we recently, we we keep thinking about, you know, context. What does context mean? Right? So one is, you know, a company and brand DNA. But there’s more context is, you know, it’s it’s pretty rich for income. It can come from many places. So what we did very recently is we enable real time access to news and Twitter feed.

Rohan Kulkarni
00:30:56 – 00:32:05

Right? So if you are, I mean, LLMs, we all know have, you know, training cut off dates, you know. And, a lot of AI tools that are built on top of these LLMs may or may not have access to the web, in real time. I know you can do Bing with ChargeGPT if you’re a ChargeGPT plus subscriber, but that’s not true with, the the free tier of ChargeGPT or most other tools out there. So I was thinking, like, what what can we do to bring, you know, more recency and and more current context into content creation. Right? And, we run this, fun little experiment. I I love chat GPT as a as a tool for what for how versatile it is. But, you know, just as a as a fun exercise, I asked chat GPT to give me 10 ideas, for social posts on, for marketers on the topic, Soera. Right? Of course, Chargebee, this training got updated, predates Sura’s, announcement.

Rohan Kulkarni
00:32:06 – 00:33:28

And it did not know what Sura was. So it it gave me sort of, in a completely different context. We asked the same thing to to the wordsmith and, you know, said, you know, take a look at recent news and every social society was spot on. Like, how is what what does the future of video creation look like, for marketing. Right? Along those lines because now it knows it has that context. Right? We’re also working on exploring other avenues of context to bring in, you know, things like could we bring in consumer research and profiles and, you know, consumer behavior, actual consumer behavior, whether it’s survey based or other syndicated research, can we bring that in so that when I specify to the wordsmith that, hey, my ideal customer profile is parents of young kids, you know, aged between 3545 years old and working in tech. So what does that mean? Right? How how can I go beyond that? Can we tap into a into real market research data and say, you know, if you’re creating content ideas for for this particular audience, you know, these are their attitudes and preferences and likes and dislikes. And the AI can then take that into account to, to create content accordingly or provide assistance accordingly.

Rohan Kulkarni
00:33:28 – 00:33:44

So the the universe of context is constantly expanding. We went from, company and product DNA to sort of external data, which is Twitter and news, and now trying to build make it even stronger with market research and maybe other other things we might explore.

Filipe Santos
00:33:44 – 00:34:03

I I love how you brought up Soera too because it’s like that’s been, amazing. And I was even gonna ask you, are you sure you’re not using a sore bot right now? Because it’s so it’s it’s it’s really convincing. It’s amazing how how, like, far the quality has gone, and the, I guess, the creativity of the video.

Rohan Kulkarni
00:34:03 – 00:34:09

It’s unbelievable. I mean, those those videos they released with the announcement, you you you couldn’t tell they were AI generated.

Filipe Santos
00:34:10 – 00:34:50

No. Outside of it, just like some of the examples being, like, not real. Like, just like an alien, there’s no such thing. Like, you’ve never seen 1 in, in video. So they’re really amazing. But, yeah, I I wanted to, like, also ask, I know this is kind of something that can be completely wrong, but it’s fine. It’s it’s for us to kind of talk about. What do you see in terms of trends or the evolution of AI that you would wanna maybe, tackle or try to get on, the wordsmith in the future as you as you start to build that you continue to build this with feedback, especially, like, you know, just go outside there out of your realm of normal or or comfort because there are so many things changes changing, so there’s no way that we can predict everything.

Filipe Santos
00:34:50 – 00:34:52

But love to get your Yeah.

Rohan Kulkarni
00:34:53 – 00:35:51

It’s, it’s fascinating. I mean, the the base at which the landscape is changing, I mean, every time OpenAI or in Anthropic makes an announcement or for Google, Gemini for the matter, you suddenly see this the capabilities of AI just exploding exponentially. Right? I mean, you look at sorta and you look at GPT 4, it’s like, oh, or DALL E. Right? It’s it’s it’s worlds apart. So, you know, as I think about, you know, 5 years from now, it’s very hard to wrap your mind around how what they might look like even say 6 months from now. But as I think through it, you know, the, I think I I’ll talk more near term, for now to to start with. I’m thinking about ways to bring more, multi modality to the content creation. Right? So we do a little bit of image creation right now.

Rohan Kulkarni
00:35:53 – 00:36:40

You can do, you know, blog featured images for blogs, you know, ad concepts, things like that. But how can we take that even further? Right? One thing I experiment a lot with is how do you bring, creative guidelines and brand guidelines into visual element creation with AI. That’s something that I’ve, struggled with AI tools as of now to respond well to. So things like, use this certain color palette for creating an image. And at least I I haven’t had success doing that. But I can say this is my color palette for the brand. These are my this is my primary. These are the accents and, you know, here’s the the the brand guide and that I haven’t been able to do yet.

Rohan Kulkarni
00:36:40 – 00:37:54

I think from the ground up, AI generates amazing imagery and visual elements. But I think that’s something that I think in the short to medium term, would love to solve and, you know, bring that multimodal content creation, to a level where you can apply a human touch without having to redo the whole image. Right? But in the future, like, if you if you stretch this out even further, there’s a lot of, there are a lot of use cases where Copilots have become agents. Right? I mean, if you do a Copilot, I’m sitting with it using it to help me do things better. But, I’m missing the name right now, but the company recently released some numbers about their customer service, set up with AI where thirds of the calls were taken by by AI and resolved, which accounted for, like, 500, 700 people worth of work. Right? And I think, that is something that I I think about. Like, what aspects of marketing could eventually be given to agents. Right? Maybe it’s keyword research.

Rohan Kulkarni
00:37:54 – 00:38:36

Maybe it’s more of the more of the groundwork and not the actual content creation, you know, doing customer research, coming back with ideas or as an agent. Right? Right now it might give me 10 ideas for social posts, but I might still, you know, wait to them and see what’s best. But maybe the the agent level, AI tool will be able to take care of a lot of that where all you have to do is be the gatekeeper, right, before something goes up. So I think that’s where sort of at least my horizon right now is for, what the future looks like. I mean, I I don’t know what the AGI is gonna look like. Me. But but it’s it’s fascinating.

Filipe Santos
00:38:37 – 00:38:52

Yeah. I love that because, I I’ve been kind of paying attention, and and things have been moving far faster than even experts kinda predict. So we can only imagine. And then there are so many people working on this because it’s so fascinating, and it can be so useful and lucrative. Right?

Rohan Kulkarni
00:38:53 – 00:38:53

So

Filipe Santos
00:38:53 – 00:39:51

I get that. Well well, this has been extremely enlightening. I kind of, I think we’ve all learned quite a bit about both a little bit about the AI industry itself, but also more importantly, the wordsmith, how the wordsmith AI can help us with the ideation, conceptualization, architecting of tone, productivity. And I think, one of my favorite things that I remember is the personalized workspace because I think that kinda helps a lot, with the the work. And as you go through a workflow and you start to make the tool yours, that’s a a really strong way to use it in the business. The best part, in my opinion, is being able to hone that quality, especially as an SEO, and make sure that you could specify the content generation you want from the platform. But with that, I wanna thank you so much, Rohan, for kind of making us smarter and more aware of all of this. And, of course, I’d love to let us know about how this all works and how we can get in touch or how people can possibly access or use, the wordsmith.

Rohan Kulkarni
00:39:52 – 00:40:14

Yeah. Absolutely. No. The pleasure was all mine. Great conversation. And, as somebody talking to somebody who lives and breathes content every day, I think it’s the conversation was fascinating. Really happy to be on the podcast, and thanks for thanks for having me. If folks wanna try out the wordsmith dot ai, The sign up is, is free.

Rohan Kulkarni
00:40:14 – 00:40:35

People can take it for a spin. No, no strings attached. It’s at www.thewordsmith.ai. And yeah. And if anybody wants a demo, there is a book a demo link on the site as well. I’d be happy to jump on a call and give folks a walk through, if you want.

Filipe Santos
00:40:35 – 00:40:46

And I implore everybody to try it because it’s really fascinating. And I think, Rohan, you’ve got, like, some of the best customization. I’m looking forward to those, being able to use those myself. So really thank you.

Rohan Kulkarni
00:40:47 – 00:40:52

I’m certainly gathering feedback. So anything you like or dislike, absolutely, let let us know.

Filipe Santos
00:40:52 – 00:40:53

Excellent. Thank you.

Rohan Kulkarni
00:40:54 – 00:40:56

Thank you, Filipe. Pleasure.