Episode 10 – Jonathan Boshoff

Filipe Santos
00:00:00 – 00:00:45

In the ever evolving landscape of SEO, mastering e e a t isn’t just a strategy. It’s the cornerstone of online visibility and credibility. Join us as we unravel tips and strategies behind EEAT and explore how AI is the lever causing confusion, and equally, the solution to propelling websites to the top of search engine rankings. This is phraseology plus AI with your hosts, Philippe and Miguel Santos. As a digital marketing professional specializing in SEO for over 20 years, I’ve worked with companies from startups to the Global Fortune 500. Learn how to gain an unfair advantage with AI as we uncover tips, tools, and strategies.

Filipe Santos
00:00:46 – 00:01:29

Have you ever listened to a podcast, read an article, and thought, hey, this person is a PhD certified in Google speak. Well, buckle up. We’re gonna decode in plain terms as much as possible the intricate and valuable worlds of AI, SEO, and of course the ever important EEAT. That’s experience, expertise, authority, and trust for those not fluent in the language of algorithms. We’ll crack the code on making your content sing to both search engines and to folks alike with Jonathan Boshoff. Jonathan, why don’t you go a little bit into your background and give folks a little bit of like a flavor of who you are and you’re an SEO and what you’re putting out there.

Jonathan Boshoff
00:01:29 – 00:02:24

Sure. Well, I’ve been doing SEO for over 12 years now. So, I got started back in 2012 making websites for small local businesses. And then I kind of just stuck with it over the years. I’ve worked at a couple of digital marketing agencies as well as in house marketing roles. So quite a bit of experience working with all kinds of companies from small local businesses all the way up to fortune 500 companies, works with all kinds of industries like e commerce, SaaS, finance, you name it, probably worked on something like it at some point and more recently into AI. So I build AI tools and I share them online that automate SEO tasks and do things that previously weren’t really possible without AI. So that’s basically me in a nutshell.

Filipe Santos
00:02:24 – 00:02:59

Well, that is exactly how I’ve kind of, seen you mostly on LinkedIn, putting out some amazing tools that kind of help solve, problems, especially on the technical side for SEO. And I’ve really come to appreciate a lot of the work that you’re doing out there. So definitely wanted to have you on the show and kind of go into this a little bit more. I think folks will find a lot of value out of this conversation. Section 1, we’re gonna be talking a little bit about understanding the components of EEAT. So, Jonathan, what do each of these components mean? It used to be EAT and now it’s E EAT. So what does this really mean? And how is it contextual to SEO?

Jonathan Boshoff
00:03:00 – 00:03:53

So, EAT was expertise, authority, and trust. And these were basically Google guidelines that they put out there to help people make better content. And while there aren’t really ranking factors dedicated to one thing or the other, so there’s a lot of debate about whether EAT actually helps you rank or not. I’m on the the EEAT side where I think it does help you rank. Some people don’t believe it. They think it’s all like keywords and things like that, and links and such. More recently, Google added the extra e or experience because Google wanted to emphasize the importance of firsthand experience or your content and the pages that you’ve created. So now it’s e e a t and you can call it e a t or just eat.

Jonathan Boshoff
00:03:53 – 00:04:14

It’s up to you, but it’s basically in my opinion, one of the most important things in SEO today, especially with AI. So people generate a lot of AI content today and the things that make content stand out and future proof are experience and expertise as well as reporting trends.

Filipe Santos
00:04:15 – 00:04:27

So that that was a great breakdown. Why are these elements really crucial for website credibility and search engine rankings to some degree? I mean, you mentioned they’re not direct signals, but how does that actually help folks that are working on SEO?

Jonathan Boshoff
00:04:28 – 00:05:47

That’s a great question because it’s really hard to see the effectiveness of EEAT. The best thing that you can do is Google things that reflect an important decision. So, a good example would be like, I was just googling this one, the Wharton Online MBA. So, this is apparently an online MBA course that costs around $100,000 And as of today, if you Google, like, Wharton Online MBA Review, the top ranking results, it’s a featured snippet, and it’s about 27 people who are currently enrolled in that program, sharing their thoughts and experiences on whether it’s worth it or not. So, that’s a perfect example because you couldn’t rank in that featured snippet, rank number 1, get all the traffic unless you had something of equivalent value of a bunch of people providing their experience and expertise to help make a valuable page that people actually wanna read. And we’re kind of at an awkward place in SEO where it’s a little bit of the EEAT stuff, but, you know, like keywords and links still works just fine And things are kind of trending towards the EAT side of things as Google gets better at improving their algorithms.

Filipe Santos
00:05:48 – 00:06:13

Nice. And I know that it’s since last week’s announcements of like, all the Google updates to Gemini and OpenAI is like GPT 4.0. That’s definitely gonna be interesting as seeing like AI overviews and exactly how this is gonna mix into that. But how can businesses kind of assess this and improve their signals to enhance their online presence and kind of get what they wish to be their benefit?

Jonathan Boshoff
00:06:14 – 00:07:29

Another really important consideration for EAT is you’re gonna hear a lot of people in the SEO space talking about it, but it’s important to keep in mind that just plain regular SEO still works really good. A really good example is if you’re a concrete manufacturer. So, I used to work with a concrete manufacturer and just did really basic SEO for them, you know, like type tags, descriptions, internal links, all that like standard textbook SEO stuff. And they get plenty of traffic and leads even to this day, even though nobody’s been working on their SEO for years. So there is a place for ee a t, and it’s not necessarily you have to go put on every single page and be like, oh, I’m adding firsthand experience to my contacts page. So, there’s a time and a place for EEAT and it’s largely around any kind of content that is more informational where people need to make decisions. So, like guides, reviews, any kind of important financial decisions. So that’s another term in the SEO space is YMYL, your money and your life.

Jonathan Boshoff
00:07:29 – 00:07:37

So topics that are about your like health, finances, things like that. There’s an increased need to have BEAT on your content.

Filipe Santos
00:07:38 – 00:08:05

I love that breakdown. It’s clear that, like you said, there was a time and a place and with SEO, just like accounting, it all depends. But in this case, yeah, tried and true methods can still be applicable. I think folks are just like a little bit more, I guess, worried or kind of anticipating the change that AI is bringing in terms of like search engine results and all of that. But in your opinion, are there any case studies or anecdotal examples that you think of that really resemble a strong use of EEAT?

Jonathan Boshoff
00:08:06 – 00:09:48

Not one specific example, but if you, like I said, those kinds of kinds of searches, it’s easier when you’re looking at larger forms or decisions, like, should I get this $100,000 MBA or something? But if you start there and kind of work your way down the list of simpler searches with kind of smaller asks or less important life decisions to make, you’ll notice that if you just browse Google today, the things that rank really well are often going to have very obvious firsthand experience and very obvious expertise. And this is kind of a change from what people are used to in the online marketing space because for years, everybody just made content where the business itself was the author. Like a lot of businesses don’t have pages that show you who actually wrote that content and what they know about the content. So, the business is like the default for are they an expert on this topic or not? But today, the shift that’s happening is people want to see who is this author who made this content? Are they qualified to give me information about this topic? And it’s a real challenge on the business side of things to get to convince people that they need to show who the author is and demonstrate like how they have any experience or expertise, whether they’ve tried this thing in real life. So, all of this is a challenge because it’s not what people are used to, like, for the past 20 years. It hasn’t really been much of a priority. It’s increasingly important, especially as Google evolves over time.

Filipe Santos
00:09:49 – 00:10:10

So what’s your advice? That’s a perfect point. I’ve kind of worked with a lot of businesses where they wanna be shielded by this anonymous entity, their business, basically, as the author. Maybe they have some concerns that, putting people out there is a worry or whatnot, but I’m just curious from your perspective, how should businesses be thinking about this and what kind of advice do you have for them?

Jonathan Boshoff
00:10:11 – 00:11:40

Especially going going back to AI overviews or SGE, whatever they’re calling it. If you search things, if you’re looking for information, now that there’s chat gpt and other AIs and Google’s AI overviews, there’s a lot of topics that can answer general information with AI. So if you’re searching for a definition, like what is XYZ, there’s not a lot of value in you as a business, spending your time and resources to answer that question. If it’s something that can be answered in a few seconds by asking chat GBT or just reading the AI overview. So, kind of the big consideration is can I bring to the table that’s unique and actually I can speak speak to as an expert or have experienced in things that I’ve tried or can get people who have done the things and tried and can speak to it as opposed to just going into your favorite keyword research tool, picking out keywords, and just being like, oh, I’m going after this one? So it’s kind of a shift in, in topic planning and content planning. Making content that is just focused on targeting specific keywords is working increasingly less well. So, we have to kind of shift our thinking towards number 1, like what is my audience looking for and how can I provide value to them?

Filipe Santos
00:11:41 – 00:12:00

Awesome. That’s great advice. I think that’s given the subject material, I mean, companies do have to continue to evolve. With that, let’s talk a little bit more about section 2, AI powered strategies for enhancing EEAT. So, Jonathan, how can AI technologies specifically be used to analyze and improve website experiences for users?

Jonathan Boshoff
00:12:01 – 00:13:19

Yeah, that is a great question because all of this is still relatively new to the SEO space. Even like 1 year ago, there was just chat JPT and prompting, and people were starting to mess around. But today there’s already AI tools that can help in these departments, and I ended up kind of making my own tools around all this stuff because there wasn’t any technology that existed that can do these things. But a really good example is I’ve built tools that do like an EEAT analysis of your page versus top ranking pages. And it’ll tell you the specific examples that top ranking pages are doing, where they’ve demonstrated experience or expertise on their page to give you an idea of how you can incorporate similar elements on your page. You could do manually, but to get the level of detail that AI can do, it would take a couple of hours analyzing your page, 3 competing pages, and you’re gonna have to really read through all of the sudden you’ll be like, oh, so and so just did a quote from an expert here. I should probably do that. So, you can do that with AI and it can give you all of those insights in minutes versus hours.

Jonathan Boshoff
00:13:19 – 00:13:31

So, that’s a really good example of how AI can be useful for things that aren’t just generating content. That’s kind of what people are using it for now is just generating content. Mhmm.

Jonathan Boshoff
00:13:31 – 00:13:31

But it

Jonathan Boshoff
00:13:31 – 00:13:38

can also be incredibly useful at assessing content and determining quality of content.

Filipe Santos
00:13:39 – 00:13:58

We’re definitely gonna have to link up some of those tools and resources in the description for this video, because I, I think folks will find a lot of utility out of that. I guess going into that a little bit more, how, how are some other ways that AI can assist in like showcasing this expertise and authority through the content creation and optimization process for SEO?

Jonathan Boshoff
00:13:59 – 00:15:22

Other than just looking at pages that already exist, you can do the same approach for planning content. Like if you haven’t made a page yet, or you have a content brief or something, and you’re actively working on creating a new page, you can use these same kind of BEAT assessment tools to determine like what kind of information will I need to add to my pitch to make sure it stands out as a sufficient level of firsthand experience and expertise. Again, you could do the same process where you find agents that want to draw inspiration from and spend hours analyzing them, or you can use an AI tool that can do that in a few minutes, and it can tell you you should get quotes from experts on this topic. You should, get some sort of insight on this topic linked to this kind of research. So, it gives you all those ideas and I’ve seen a lot of the time, if you don’t think about those things prior to making the content, there’s a good chance you’re just going to make something really basic and just get it out the door. So, you kind of have to think about those things on the planning stage because it’s extra work to go out there and, like, find insights or quotes or statistics or things like that. But you have to prove what you’re saying online. You can’t just make stuff up and then not validate it.

Jonathan Boshoff
00:15:22 – 00:15:27

You have to kind of see your sources and tell people where you’re getting that information.

Filipe Santos
00:15:27 – 00:15:55

Well said. I I I was kinda curious about that because, obviously, there are a lot of, publications and posts out there that, just reference using generic prompts. And I think that that’s just not the way to do things. Right? Especially when the output is gonna be garbage. Right? Right? We talk about giggle, you know, garbage in, garbage out. So it really about focusing in on adding context and making sure that your prompt is the right kind of prompt and that you’re doing evaluation once the out the output is made. Right. So I, I love that.

Filipe Santos
00:15:55 – 00:16:09

And I guess kind of continuing that string, are there any AI driven tools or platforms that you’ve seen that you haven’t necessarily built, but maybe some of that you have built that can help enhance EEAT factors in SEO efforts or anything along those lines?

Jonathan Boshoff
00:16:10 – 00:16:57

It is relatively new in the SEO space. Like there aren’t a lot of tools. There’s probably going to be way more coming out over the next couple of years that are focused on helping you improve the content quality. The big one that I use is called Moonlet platform. So, Moonlet platform.com. It’s a pretty new software and like it was built late last year, and the reason that I use it because it’s not actually specific to like ee a t or anything. It’s actually just a sandbox environment where you can make your own tools. So, that’s kind of what I started using because I used to try and make this stuff with, chat gbt, trying to code Python, and then I’d host an app on streamlet and share it online.

Jonathan Boshoff
00:16:57 – 00:17:36

Within minutes, people would be commenting like, oh, I got this error message. It’s broken. And then I started using like this no code drag and drop builder platform to make these ee a t and other types of SEO tools and works much better. People, you know, receive well by the SEO community, and I’ve kind of just stuck with it ever since. I know of other EEAT type tools or SEO tools or AI things that can do SEO, but I pretty much just stuck with that one. So, I kind of made the decision early on, like, am I going to go out there and try every tool that comes out? And that was my plan at first. Like, oh, I’m gonna try this tool. I’m gonna try that tool.

Jonathan Boshoff
00:17:36 – 00:17:50

But, like, if you subscribe to these newsletters of new AI tools that are coming out, it was like 20 a day. Like, you could have a full time job just trying out new AI tools. And I was like, I don’t have time to type in this. I’m just gonna stick with with this one.

Filipe Santos
00:17:50 – 00:18:13

I love that you mentioned that because you’re you’re right. There are thousands of tools and, like, tens of to 100, per day that are coming out in all of the different generative categories. So I think, yeah, to your point, pick 1, stick with it for a while. If it’s really not doing the job, try another one, but don’t go crazy trying everything because, some will fade out. Some will be consolidated. It’s just a matter of time. Just pick 1 and and kind of work with it as best as you can.

Jonathan Boshoff
00:18:14 – 00:18:30

Yeah. Pretty much. There’s an underlying skill set which is kind of just like prompting and planning, and that’s always going to be valuable no matter what tool you use, like, oh, use one tool, use the other tool. Essentially, we’re all gonna become prompt engineers over the next couple of years here.

Filipe Santos
00:18:30 – 00:19:07

That’s a good point. I know that there’s a really good free course from Google on AI essentials. And then there’s one from IBM as well that put out a really good guide on AI prompting. So definitely we’ll probably add that to the description as well for folks that are trying to learn how to do their initial, prompt engineering education. So that’d be very helpful. Switching into section 3, we’re talking about staying ahead of future trends and EEAT with like AI getting into the mix. So, Jonathan, what future trends do you or other experts that you’ve seen predict, in terms of EEAT, its importance and in terms of SEO rankings and, how that might change.

Jonathan Boshoff
00:19:08 – 00:19:54

The big one right now is definitely the AI overviews on Google. So, there’s a lot of mixed opinions about this. The the funniest thing is how many people are posting these terrible answers that they’re getting like an AI overview is just giving absolutely horrible advice or horrible made up answers from spammy sites. So, Google obviously has some work to do on that department. Kevin Indig just recently put out on his newsletter talking about how the future of search is prompting not keywords. And I think that was pretty cool to think about because it is kind of true, like people are going to be using search engines more like they’re prompting chat gbt and those two things will

Jonathan Boshoff
00:19:54 – 00:19:54

kind

Jonathan Boshoff
00:19:54 – 00:20:19

of become 1 and the same versus keyword searching, which is what like biggest generations are used to. But in the future, people probably aren’t going to be so keyword focused because they’re not coming from this background of the ancient Internet like we are. There’s a lot of people entering the computer world, and they don’t have that 20 year history of how computers worked and stuff. So they’re gonna search for things in a different way.

Filipe Santos
00:20:19 – 00:20:36

So another thing that keeps coming up as a consistent, I guess, theme is challenges or ethical considerations with regard to AI. What do you think are some of the current issues related to AI and how people are practicing AI with SEO?

Jonathan Boshoff
00:20:36 – 00:21:34

Yeah. The biggest one, and it’s probably accurate intuitive from what I said earlier, it’s basically stealing, like, any kind of generated AI has learned from some other online source. And when it generates new information, it’s basically just stealing what it learned to share with you. That’s kind of the big ethical concern. Is this stealing the the content from some other company, or did I steal these images from somewhere? That’s the same reason why some people are unhappy with the AI overviews is because it’s basically just stealing all of the information that people have worked so hard on to put onto the Internet and get traffic from Google. And now Google is just taking that to create some AI overview that might not even be entirely accurate or helpful. And, you know, people are losing traffic as a result of that. So there’s definitely people who are unhappy with these new updates coming.

Jonathan Boshoff
00:21:35 – 00:22:14

But in terms of stealing, like, if you’re going to copy the top ranking web pages and use that as your guide as your inspiration. Like, AI tools can already do this. They can scrape all of the search results. Like, you let’s say you wanna take the top 10 pages, scrape all of those, and turn that into a super page. That’s your page. So a lot of people have those ideas, like, tool to do something like that. But the the counter to avoiding problems with just stealing other people’s content is something called information gain, which is also kind of a new thing people were talking about. It’s actually really old.

Jonathan Boshoff
00:22:14 – 00:23:08

Like, it goes back to some really old Google patents, calculating information gains for us and such. But, basically, what that is is how much new information is my page giving or my content giving compared to what’s already out there. So if the 10 pages that are ranking on search results are, like, say it’s a listicle, like, the 7 best things, and they all say the same stuff, like, do this, do that. This is the best thing. That’s the best thing. And they’re all saying the same information. You can certainly scrape them and create another one of those clones of, like, here’s the 7 best things. But what you should really be doing is thinking about information gain, which is how can I bring something new to the table that doesn’t already exist? Where am I going to get that information from? So it can come from experts that you’re talking to.

Jonathan Boshoff
00:23:08 – 00:23:31

It can come from your own company if people have knowledge in certain departments. You can even look online, except just not on search. So you can look on YouTube. You can scroll through PDFs and try and find new ways to add new information that people aren’t already talking about. 10 to 100 search results that already exist for every search term.

Filipe Santos
00:23:31 – 00:24:02

I I I love this topic, and I’m I’m glad you gave those really concrete examples of where folks can find alternate information, where they can, actually improve their information gain between scale and information gain to make pages more relevant and more valuable. I guess, are there any, like, really good examples sense, information that would add to information gain for their own content?

Jonathan Boshoff
00:24:02 – 00:24:56

Yeah. So an example I won’t name the actual, like, client. It was a client I worked with about a year ago, and they’re a software company. And they made, like, these in-depth reports to their own proprietary data on their industry. So they basically, you know, interview their customers, collect the data, did surveys, and then they would put out every year some sort of in-depth guide, like the state of this industry. They would use all of their learnings and insights and data that they gathered creating that super guide, and they would use that to sprinkle it throughout their content for the rest of the year. So it’s a great way to create something valuable, make a great guide or article, and then use all those bits and pieces to improve your content efforts for the rest of the year.

Filipe Santos
00:24:56 – 00:25:26

That’s fascinating. I mean, recalling back to what you mentioned about prompt engineering and then this case of making your content differentiated because, again, like, a lot of these search engine AI features and integrations are trained on previous content, and that means stuff that is coming from other websites. What would you say in terms of actionable steps that businesses can take today to really adapt and thrive in that environment and continue to just not fear the change, but dig right into it?

Jonathan Boshoff
00:25:26 – 00:26:02

Yeah. The the biggest one probably is just to start getting comfortable with AI. So a lot of people, especially businesses that aren’t, you know, actively SEO people who are just obsessed with AI and doing prompts all day long. You know, you have to get out there and start getting comfortable with this technology and accepting that it’s not going anywhere. It’s only going to continue taking over everything. Every tool, every software that you use is gonna have AI features. AI is gonna get better. It’s funner even though there’s people saying AI is plateauing.

Jonathan Boshoff
00:26:02 – 00:26:29

Let’s not get it massively better in the new versions. Even then, we already have the technology to automate all kinds of stuff with AI. So the next couple of years, that’s what’s going to be happening is what can we automate even if the technology doesn’t simply improve over the next few years. Everything’s gonna get more streamlined, more automated, faster, better, cheaper, every industry, all over the world.

Filipe Santos
00:26:29 – 00:26:49

I love that. And I just started hearing more about, like, SLMs. Right? Like, so using specific models that are built around small language models. So focused and prioritized around your business or your industry. So I kinda like that concept as well. But in terms of all the hype, because AI is everywhere. Everybody’s talking about it. It can be overwhelming.

Filipe Santos
00:26:49 – 00:27:20

Now there’s practically nothing else but AI, which is why I think this podcast is important because it breaks down the things that are relevant, and it’s not meant to just be AI specific. It’s meant to be like, how can you use real things right now and not freak out and also not fear what’s coming and maybe not digging into too much hype, but rather what is actually valuable that exists today. Maybe give folks a little bit of your perspective on how you keep calm in the face of this change and what you recommend for others to just dig into this a little bit more too.

Jonathan Boshoff
00:27:20 – 00:28:21

That is a great question because it’s honestly, it’s really overwhelming even on my side of things where I’m messing around with AI every day and thinking about how it’s going to impact the future and what the next couple of years will look like. I’m, like, an AI power user, pretty much, but I understand that not everybody is. And I also really remember the learning curve that I went on to get where I am today. And, basically, I started with chat gbt, just messing around with prompts. There’s so many people who share good prompts, especially for SEO, just for chat gbt. So if people aren’t there yet, that’s a good place to start is just open up chat gbt, start messing around with those kind of prompts. And then once you got to a certain point, you’re gonna realize that it’s not very fun to just prompt Chat JBT all day long, especially if you’re making content or trying to, like, get content. And you have to see the same prompts over and over again and kinda argue with it.

Jonathan Boshoff
00:28:22 – 00:29:27

So it it gets to a point where you’re gonna want kind of, like, power tools that are going to do the same things over and over again, and that’s what I show you. So I build all these kind of tools that, you know, you can enter one little URL or keyword or something, and it’s gonna do the same work consistently every time. So that’s kind of like the next step. You can skip the in between that I did to get there, which was trying to code apps with ChatGPT and Python and, you know, trying to host them on Streamlit and stuff, like, you can skip all that. The next step is kind of those power tools that are going to kind of larger scale SEO tasks or AI tasks in bulk, especially if you wanna do, like, a bulk run, which is, say, like, you did a cool thing on one page. Now you want to repeat that for a 100 other pages who want to do the exact same thing, get the same report or analysis. So there’s kind of like a staircase type learning curve where as you get more advanced with AI, you’re going to need, like, better, more robust tools to do those things.

Filipe Santos
00:29:28 – 00:30:19

And, folks, this is why I follow Jonathan. Seriously, the stuff that he puts out there, the kind of things that he’s building every day definitely makes things, kind of a lot easier. And, again, you brought up a great point, Jonathan. The consistency of tools sometimes sucks, and that’s, like, as a practitioner, if you want consistency specific result, you it’s really difficult to do that with these prompts sometimes that you’ll get different responses, different answers, different tones. So it kind of hyper focusing on how to make that a little bit more So it kind of hyper focusing on how to make that a little bit more consistent for your brand and for your business, is a key thing that I think is gonna be worked on in the near future and that you’re already working on. So I think whether it’s images, videos, or text, it’s the same concept. Folks want some consistency in order to create that feel, that environment, right, that touch. And I think that’s a key thing that AI sometimes lacks these days, especially with generalized tools like chat GPT.

Filipe Santos
00:30:20 – 00:30:43

The key to SEO dominance here is understanding the dance between AI and EEAT. So don’t wait any longer. Implement these AI powered strategies. Watch your e a EAT signals soar, and propel yourself to the top using these tools, following folks like Jonathan. So with that, Jonathan, how can folks get in touch with you, follow you, and kinda learn about the things that you’re putting out there?

Jonathan Boshoff
00:30:43 – 00:31:04

Yeah. The best way, it’s probably just find me on LinkedIn. So just search Jonathan Boshoff. I think I’m the only one on there. Connect with me there. And then also, if you want to learn about kind of the AI tool that I built, I have a online community. It’s called the AI SEO Academy. You can just Google that as well, and you can join the group.

Jonathan Boshoff
00:31:04 – 00:31:07

It’s free, and then you can mess around with all the tools that I’ve been building.

Filipe Santos
00:31:07 – 00:31:20

Absolutely do that. Those tools are amazing. I really have to thank, Jonathan for building them. So remember, in this age of AI, knowledge is power. Go out there and dominate. Thank you so much, Jonathan. Really appreciate your time.

Jonathan Boshoff
00:31:20 – 00:31:20

Thank you.

Filipe Santos
00:31:23 – 00:31:45

Thank you for tuning in to phraseology plus AI. We hope that you enjoyed today’s episode as much as we enjoyed creating it. Don’t forget to sign up for our email list at phraseological.us. Give us a raving 5 star review anywhere you get your podcasts. Thanks in advance. Remember, stay curious, stay informed, and keep listening for more. Until next time, take care and happy listening.