Episode 7 – S.A Grant

Filipe Santos
00:00:00 – 00:00:53

Stop making these 3 mistakes with AI in your business without first listening to this entire episode. We will expose these mistakes and give you solutions to win. This is phraseology plus AI with your hosts, Felipe and Miguel Santos. As a digital marketing professional specializing in SEO for over 20 years, I’ve worked with companies from startups to the Global Fortune 500. Learn how to gain an unfair advantage with AI as we uncover tips, tools, and strategies. Meet SA Grant, a resilient and trailblazing entrepreneur who’s dealt with some serious obstacles to come out the other side victorious. 20 years building up all sorts of skills in digital marketing and business, SA has mastered business growth and is here to help you become an even better you. Now with that, SA Grant, feel free to go in, talk a little bit about yourself and, give give everybody some, fodder here.

S.A Grant
00:00:54 – 00:01:31

Well, first and foremost, I just wanna say thank you for having me on the show. I’m I’m looking forward to this. I mean, especially in in the AI space. It’s it’s one of those things that I think most business owners are kind of scared of or they’re completely passionate about. So I think we fall on the passionate side, and we should be able to deliver some value to your listeners today. As far as my story, I always say, like, you know, I grew up in Brooklyn, New York as a kid, and, like, my creative outlet was graffiti, you know, to the point to where I got arrested for it. And then out of nowhere, my parents decided to move to Atlanta, Georgia, dragging me, kicking and screaming and and cursing to the highest heavens. And when I got here, you know, it was a little bit tough, and the conversion was a little bit difficult.

S.A Grant
00:01:31 – 00:02:11

But, you know, once I got into college and I realized that, you know, graphic design was art, it was just like graffiti. It gave me an opportunity to kind of leverage my art in a different fashion, and I fell in love with it. But I was the widow amongst weirdos, if you can kind of believe that. And shortly thereafter that, I went and got my 2nd degree, which was web design and multimedia, and I was a weirdo amongst those weirdos. So kind of started my own business in those days and just trying to figure things out and growing an agency and agency and got married and, you know, got divorced and became a primary caregiver of my son. So I was a single dad at the same time, had a business. And literally what I did, I just devised this plan to say, hey. I wanna get a master’s degree, but I wanna get paid to get it, and I wanna get it through osmosis.

S.A Grant
00:02:11 – 00:02:46

And what that really means is that I am not going to college to get it. I already had 2 degrees, but I started to infiltrate corporate America to a certain extent. I worked for Apple for about 9 months. I worked for Comcast for about 90 days, and I was just learning systems that I needed in my business at that time. If you fast forward a little bit, I, you know, did that at the same time. I was, you know, the dad the basketball team coach. I was the dad that was also into everything that my son was doing at the same time. So I had to kind of be independent to be able to juggle and manage all those things and at the same time, be a full time entrepreneur.

S.A Grant
00:02:47 – 00:03:34

So if you fast forward about around 2018, you know, I was doing that for a long period of time, and, unfortunately, I burnt my candlestick on both ends and I had a stroke. And the stroke was usually one of those things to where either you kinda completely give up on life, and for me, it was my eureka moment. It was my moment of awakening and awareness. And I was like, okay, like, what am I gonna do next? And my girlfriend at the time, who’s my wife now, she was like, well, since you’re a brand guy, you’ve been branding everyone for, like, damn near the past 20 years, why don’t you self brand yourself? So I took that into heart. Took me about 18 months to make a full recovery. Post that recovery, going into February of 2020, right at the time, a month before COVID hit, is when I decided to kind of launch a new brand, which was essentially part of my original brand. And now it’s called Boston Cage, and the rest is essentially history.

Filipe Santos
00:03:34 – 00:03:52

That’s really amazing. And I when I read this about you, I was, like, just amazed. Like, how did you juggle all that stuff? It’s hard enough doing a couple of those things that I I saw that you also tried out different industries. You were kind of, like, doing a bunch of stuff to get yourself really sharp in all kinds of areas. Yeah. Really impressive. Yeah. And then the strobe on top of that.

Filipe Santos
00:03:53 – 00:03:54

I don’t know.

S.A Grant
00:03:54 – 00:04:17

Yeah. Stroke is just it’s like the light it’s like the light switch. You know? The light switch goes off, it goes off. I mean, I think I would say I was not in the dark. I was kind of in the tunnel looking at the light, and then finally after the stroke, I was out in the light and I kinda realized that everything I was doing was for a reason. I kind of did it maybe not the correct way a 100%, but I did it nonetheless. And everything that I did, I don’t regret because I wouldn’t be who I am right now if I didn’t have that legacy to support it.

Filipe Santos
00:04:17 – 00:04:29

Absolutely. And I I I can, reflect on that. Like, all these different experiences and obstacles life throws at you definitely kicks you into a different path. Makes you always makes you better. I feel like if you overcome them, you’re always going to be better.

S.A Grant
00:04:29 – 00:04:29

100%.

Filipe Santos
00:04:31 – 00:04:41

Awesome. I say, maybe share some insights, if you will, on how you’ve kind of used AI and how you kind of think about data quality and quantity when it comes to getting things right.

S.A Grant
00:04:42 – 00:05:30

So I think one of the things about AI that people are aware of and also frightened is that, one, it may sound generic. Right? 2, in in in addition to it being generic, if you’re leveraging it for work or if you’re, you know, leveraging it for school, they can kind of do AI checkers to kinda see if that copy was written through AI. So the first thing I always say is is customizing it. Like like, if you can chat gbt, logging into it, going into the back end, and putting as much content you possibly can about you and your business. And that’s the first thing that I did with chat gbt. It’s like I downloaded about SA, about Boston Cage, about our services, and tried to consolidate all that within the space. I think it’s 5,000 characters or something like that. So now every time I use that platform, it not only sounds like me, but it has the history of who I am and what I’m doing.

S.A Grant
00:05:30 – 00:05:59

And then the the sugar on top, the cherry on top, which I think most people miss, is how do I then take that content and then convert it? And I would say Grammarly is a gold mine, especially now Grammarly has AI integrated into it. So you start with chat gbt, and then you leverage Grammarly to do all your your grammar corrections. You do it to say, hey. I need to expand or contract or make it shorter, make it more concise, make it sound more professional. And that’s the the two halves of a hemisphere that makes the the outcome a whole.

Filipe Santos
00:05:59 – 00:06:05

That that that’s that’s something I wanted to touch on because you brought up a good point about, you know, the use of detection. Right?

S.A Grant
00:06:05 – 00:06:06

Mhmm.

Filipe Santos
00:06:06 – 00:06:44

Obviously, there are tools that do it well, tools that are doing it poorly. And I think even the big players, OpenAI, Cloud, all those are trying to actually put out their own ways of having it detected so that you can, you know, folks that need it can do it. But the best example that I saw that just is kind of ridiculous is that a teacher wanted to catch her students in the act of using AI. So she was inserting white text smallest as possible and then put in something like apples and bananas, something that would never show up in the in the the the book report or whatever it was. And that way she could tell she could just do a quick search and find out if it was generated through AI. So it’s kinda hilarious how people are using it nowadays.

S.A Grant
00:06:44 – 00:06:53

Yeah. I mean I mean, I think it’s easy to just read the content. Right? I mean, obviously, you generate it, read through it. Because, again, AI is only gonna create what you tell it to create.

Filipe Santos
00:06:53 – 00:07:04

Absolutely. Yeah. It’s obviously, AI is also trained on specific information, so it’s gonna use a lot of the same vocabulary, and you can kinda even pick it out by, you know, eyesight by looking at this content. Yeah.

S.A Grant
00:07:04 – 00:07:24

Yeah. And I think that’s why Grammarly makes it to where you can kind of take that content, have it paraphrase or expanded or contracted to where it’s gonna substitute based upon if I’m talking to a professional or if I’m talking to someone that is a professor in school, Grammarly can kind of dissect that and orchestrate that information for you in that direction.

Filipe Santos
00:07:24 – 00:07:42

Yeah. That that that’s that’s incredible. I mean, I I know that we’ve, like, seen some examples here and there, and obviously, things are are changing. Right? But in your experience and, like, how you’ve been running with AI, AI, have you kinda seen any specific AI technologies that have, like, revolutionized your marketing campaigns or worked on your like, maybe improving your ROI? I think I

S.A Grant
00:07:42 – 00:08:24

think collectively, I mean, there’s so many different tools out there. I mean, just starting from the AI art tools. I think it does not really matter of the tool. Like, the tools are essentially all based upon the same principles of leveraging the the wide web as it is and all the content reference points that AI have access to, but it really comes down to the prompt engineering. And I even recently on Facebook and on LinkedIn, I had made a post, and I was like, look. If you wonder how my visuals come out to look exactly the way I want them to look on a on over and over again or have, like, the branding or the color treatment that Bossa Cage has is because I’ve studied how to engineer the props. That is the first and foremost thing that people need to do. It’s not just say create an image with a hat.

S.A Grant
00:08:24 – 00:08:55

If you tell something to create an image with a hat, that hat could be any one of the colors, and it could be anything. You have to kinda be very detail oriented. And I always say, look at it as like layering a sandwich. If I say make me a sandwich, you can make me a peanut butter and jelly sandwich. But if I say, hey. I want a sandwich with salami. I want it on this type of bread, this type of mayo, this type of mustard, and I’m I’m articulating every aspect of that sandwich, and then I’m making it into a recipe, then step and repeat it. That’s how AI just think of it from that standpoint, and that’s how you leverage it to make it do what you wanted to do over and over again.

Filipe Santos
00:08:55 – 00:09:19

And and, folks, definitely follow SA because I have seen his some of his artwork through these prompts, and they’re kind of incredible. So I know that even I think I’m okay at it, but that that just takes it to a new level. So that’s really awesome. Definitely listen to this advice. If you really put in the detail and the context and you understand how to use prompts properly and give the system the information and context, you can deliver some pretty cool output.

S.A Grant
00:09:19 – 00:09:35

Yeah. Yeah. Yeah. And I would say prompts are not a sentence. I mean, I look at like, my prompts are usually they could be an essay sometimes. Like, literally, they’re they’re, like, pages sometimes for me to get the detail and to get it as consistently as I want. And recently, I also produced, like, my 10th book. Right? And this book was a kid’s book.

S.A Grant
00:09:36 – 00:09:47

And I wanted to figure out how do I dial in on the characters of this book in the same exact style, but, again, I want the characters to look the same. And it’s through detailing out those prompts I was able to do that.

Filipe Santos
00:09:47 – 00:09:55

You you know, that that brings me to 2 really interesting side questions. Right? One is, how do you kinda keep consistency with your characters?

S.A Grant
00:09:56 – 00:10:23

So prime example, like, even when I’m building a characters off of my representation or a character in the story line, the first thing I I wanna think about is who’s the character. So it kinda really goes back to old school animation storyboarding. Like, you have to kind of understand. So what I would do is say, okay. I’m looking for a multirational kid, age 7, curly hair, glasses, hat. And then after that, then I’ll go back in and say, okay. He needs to have purple glasses. He needs to have a red hat.

S.A Grant
00:10:23 – 00:10:55

He needs to have black jeans. He needs to have Nikes or whatever and then keep layering it in, like I said before. And then what I’ll do is I’ll render it through a couple times to see the consistency, to see, okay. If I look at 5 images, if I’m looking at this on page 1 versus page 20, there may be some differences. But for a user, could they really tell the difference? Could they tell that this kid is is more Spanish and African American, or is he more Caucasian and African American? And once I get to that point, there’s no real way of telling it that it makes it easier for me to step and repeat that.

Filipe Santos
00:10:55 – 00:11:10

Yeah. That that’s really cool. I mean, I’ve seen that some tools have face lock. So in theory, they try to keep it as close as possible, but not all tools have that. So I think the the the magic comes in, like, understanding your prompts and how you can get it to look at least very close to what you originally conceptualize. Right?

S.A Grant
00:11:10 – 00:11:21

100%. 100%. It’s just it’s just detail. I mean, it’s just you just can’t say general general generalizing anything in AI does not work. That’s why most people complain about, hey. I tried AI. It doesn’t work. Well, you’re generalizing.

S.A Grant
00:11:21 – 00:11:31

You it’s just like if I go to a store and I say, hey. I need that thing, and I’m in Walmart. What damn thing are you talking about? Like, you have to kind of detail, and you have to itemize it out for it to be successful.

Filipe Santos
00:11:31 – 00:11:47

Good point. Good point. I mean, second part of that question was kinda, like, related to maybe your insight and your opinion on what’s gonna happen with these prompts because do you imagine these prompts will continue being potentially essay long or do you think that they’re gonna get smarter or have to use memory to make it easier for people?

S.A Grant
00:11:47 – 00:12:23

I would think if they look at it as far as, like, web development where, you know, back at one time, you would build an entire website based upon HTML. And then after HTML, there was PHP and CSS. It was all these different things. So if you look at CSS, CSS essentially controls the visual, controls the colors, and that’s a segmentation that’s separate from the actual architecture of a website. Once we get to that point to where you have these little nuggets of includes to say, hey. I need that character from book b, and now I need to add extra things to it. And I don’t have to rewrite that. I can kind of save that nugget of information, and it could just be an image or a character or an icon.

S.A Grant
00:12:24 – 00:12:35

That’s when I think things will get a lot easier. Because, again, right now, you have to write everything out or you have to save it in some kind of document. There should be a opportunity to save that and have just an icon. I click the icon, and then I add everything else after that.

Filipe Santos
00:12:35 – 00:13:05

Alright. That that makes a lot of sense. And I I I’m looking forward to the time when you can actually have it. It kinda understands exactly where you’re going without all this extra context. But, you know, right now, it’s the important thing is understanding how to use it, use that as a skill. So so really great point. I I wanted to, like, expand a little bit then since since these tools have been very helpful in terms of creating artistic and visual representations of things that you need. Have you also, like, used it for anything else that kind of delivers on return for your businesses, like, something specific that you you really think has changed the game?

S.A Grant
00:13:05 – 00:13:45

I’m a big systems guy. So for me, it’s always leveraging content at scale. So one thing that I did, and I did this test maybe about 18 months ago when AI was, like, kinda first commercialized. Mhmm. And if you look at my LinkedIn profile and my Facebook profiles, every day, 2 times a day, it will post a content of one of my notebooks, and you’ll see it’s a picture of myself. A notebook is in a frame, and the content is usually different for each post. All that content came from me grabbing the concept of NFTs, like how NFTs were created at scale. It was how people were able to create 10,000 NFTs and then leveraging the AI tool to then generate the content.

S.A Grant
00:13:45 – 00:14:25

So I would say, hey, here’s 10,000 images that I generated based upon variables, and now I need you to do be descriptive on here’s 20 different inputs. I need you to talk about the book. I need you to talk about why you want the book. I need you to talk about the colors of the book, and then I would go into a database, a spreadsheet, and then leverage that spreadsheet as a CSV file, upload it to AI and say, AI, I need you to to take this content, and I need you to generate 100 or 300 or 10000 variables of that content. Once you get to that level, then the content creates itself. So what I end up doing was I created I think it was 7 years worth of content to post 2 posts per day every day for 7 years on autopilot.

Filipe Santos
00:14:26 – 00:14:59

I I don’t know about anyone else, but I I feel like, you know, poof, mind blown. Right? Because the thing is we’ve always chased scale, especially being in marketing. I think it’s important to, like, chase scale to some degree. Yes. You want it to be of the highest quality, but scale is also important. If you the the more you do, the more you, in theory, get as long as it’s consistent. Right? So I love I love that kind of representation of using variables. I think a lot of folks may not be at that sophistication level yet, but if you learn the simple simple, like, basics about these tools, you can learn how to use the variables, and I think that’s a key a key thing that you just mentioned right there.

S.A Grant
00:15:00 – 00:15:24

Yeah. Yeah. I mean, I think I think some people they forgot about NFTs. I mean, NFTs is is like the dawn of something else, but there were so many different projects based upon creating these NFT packages of having 10,000 different variables of images. Well, again, you don’t have to use that for NFT. You could use that for anything else. Why would you not use that to create content instead of trying to create content every single day when you can create years of content and then have it post on autopilot? So

Filipe Santos
00:15:24 – 00:15:47

absolutely. And and the funny thing is that most people know about NFTs unlike Ethereum, but even Bitcoin had their revolution last year with, like, some inscriptions and other stuff, which is very similar and stamps. So kind of cool to to see that that technology, that kind of concept methodology is kind of being applied right now to AI as well and and probably has been here for a long time. It’s just a matter of making it easier easier for people to tap into, right, using these tools.

S.A Grant
00:15:47 – 00:16:00

Oh, hell, yeah. Yeah. I mean, I look at it as a LEGOs, man. It’s like different types colors, Legos, different types of shapes, and, again, NFTs, AI, automation, systems. They’re to me, they’re just Lego pieces. How do I make different things by putting them in different sequences?

Filipe Santos
00:16:00 – 00:16:24

Yeah. Excellent. And that’s that’s well said. I say I was thinking a little bit more about, like, how entrepreneurs because you are your kind of career is prolific here. And you’re doing everything you can to make your brand stand out. You’re building multiple businesses in this case, like you’re using different skills. How how can an entrepreneur or a small business specifically kinda use AI to really optimize and kinda push their workflow ahead with, with regards to marketing?

S.A Grant
00:16:24 – 00:16:55

I think first thing is more so mindset. Right? I mean, you have to be able to be okay understanding that this is technology that’s not gonna go anywhere. It’s gonna change and evolve, and we’re at the dawn of it. So that’s the first thing is accept it. Secondary to accepting it is to actually utilize it, not to utilize it for work, just utilize it. I mean, like, when Alexa, Google, Siri first came out, and you can ask my wife for proof of this, and this is hilarious. I would literally sit down on a random Tuesday from 8 o’clock to 9 o’clock, and I would have a conversation with Alexa. I’d be like, Alexa, tell me this.

S.A Grant
00:16:55 – 00:17:34

Hey, Alexa. What’s the square foot of this? You know, how many people are there located in this particular region? How many square mile? And I would just ask and just keep spinning on. And I was like, okay. I can get access to content really, really quick. Now what can I utilize that content for? And then once AI came around, it kinda took Alexa and Google to a whole another, like, level to where now, literally, when I’m doing podcasts or if I’m producing a podcast, I can create content based upon what somebody is talking about live on that episode and regurgitate that content on demand, which is completely, like, universally outstanding in comparison to 5 years ago before we even had this technology.

Filipe Santos
00:17:34 – 00:17:41

Yeah. I have to say Amazon probably loves you because they probably got so much value out of you asking all those questions and being curious.

S.A Grant
00:17:42 – 00:18:11

I mean yeah. Yeah. And I’m playful with it too. I mean, I’ll curse her out just to see what she would say. Then I would ask her, and then, you know, you could tell her, Simon says, and then she will repeat exactly what you say. So it was just like all these different variables of conversation to so when AI came out, I was kind of, like, ready for it because I was doing all this with Google and and Alexa And now having this more of a robust platform that could render out content at scale based upon what I wanted to do, I was just like, dude, I wish Alexa and Google was like this 3, 4 years ago.

Filipe Santos
00:18:11 – 00:18:24

It’s funny that you mentioned that because, like, even though I don’t consider myself a rude person, I did the same thing to the Google Appliance because I was like, just, hey. What what is it gonna respond? How is it gonna respond? Is it going to, like, actually be a robot, or is it gonna try to be a little human?

S.A Grant
00:18:24 – 00:19:03

Yeah. Yeah. And I think AI is a little bit more human than than Alexa and and Google. I mean, as the more and more you use AI, it they’d say it doesn’t have memory, but it kind of remembers the past chats to a certain extent. And, obviously, if you put that data point in it like, I’m at the point now with my I’m like, hey. If I was SA Grant, what would he say? If this is Boston Cage, what would that content look like? And literally, I asked it about almost every variation. Hey. If I was Essay Grant and he wanted to go on vacation, where do you think he would like to go on vacation? And because it knows all the information about me and all the variables, 9 out of 10 times, it’ll give me a list of things that and I’m sitting there like, damn, you know me better than I know my damn self.

Filipe Santos
00:19:04 – 00:19:06

It’s true. At at least the memory is there. Right?

S.A Grant
00:19:06 – 00:19:08

Yeah. At least the memory is there.

Filipe Santos
00:19:08 – 00:19:25

My goodness. Well, that brings me to a good point that you bring up here, which is deep fakes. Right? Like and and like stuff that is coming along that is really scary. For example, 15 seconds of your of your voice can now turn into any text to audio transcription using your voice. It’s pretty crazy. Right?

S.A Grant
00:19:25 – 00:19:27

Yep. I love it.

Filipe Santos
00:19:27 – 00:19:58

I mean, I love it too. But like at the at the end of the day, like, there are scenarios where, you know, bad actors could use it very easily. And I think on the last episode but the key key things is, like, having a safe word. Right? Because, like, your friends and family, they they need to know that at least, like, if it looks real, acts real, but it’s not real, there’s a way to determine it. So I’m asking you, like, basically, what do you, what advice would you give to to folks that run businesses and that are, like, doing using a lot of AI so that they can kind of better protect themselves from scenarios that are as risky as, like, having deepfakes out there and not being able to combat it?

S.A Grant
00:19:59 – 00:20:55

I I think that that’s that’s difficult. It’s like saying, how do you prevent from being hacked? Right? And, again, like, we’ve seen over the years that even that the highest profile, the highest security individuals would get hacked because, again, it’s only a matter of time. And it kinda goes back to what I originally said is to become fluent with those systems, to understand them, to leverage them, to use them. Like, personally, for myself, I have maybe 3 virtual avatars that look exactly like me, and they all have my voice. So but that allows me and my company to create courses and videos at scale without me having to interject in it. Now, obviously, if you know me and you know my body language, you know my mannerisms, and if you’re listening to an AI, it’s close, but it’s not a 100%. So it’s more so about knowing who you are and have your company you know, obviously, if you’re a CEO, if you don’t record content, I will start recording content right now. So that way you have a proof of concept to say this is the real person versus this is the avatar, and then people get accustomed to like, Gary v.

S.A Grant
00:20:55 – 00:21:10

It’s gonna be really hard for AI to dial into Gary v because he has so much video content of himself and his mannerisms, the way he curses, the way he blinks, the way he moves his head. AI is a little bit limited to where it cannot comprehend and recreate all of that currently right now.

Filipe Santos
00:21:10 – 00:21:18

Mhmm. Yeah. Good point. Good point. So keep your words about you, keep knowledgeable, and be experimental. It’ll it’ll be the smartest thing you can do. Right?

S.A Grant
00:21:18 – 00:21:29

A 100%. And I could say, just use it. You just get into the point to where you’re using and using and using it. And then, obviously, when things become more secure, at least you’re not playing catch up trying to figure out how to use it and then secure it.

Filipe Santos
00:21:29 – 00:21:46

I actually think we’re in the minority because I I last, statistics that I read, a lot of people just aren’t using AI enough or aren’t using AI or are hesitant to use it. So I think that’s that’s advice that I would put out there is, like, the same. Definitely use it. Get familiar because it’s coming, and it’s there’s no putting that genie back in the bottle.

S.A Grant
00:21:46 – 00:22:09

No. It’s it’s here to stay. I mean, I think all the variants of everything that we’ve seen throughout technology, throughout life, prime example, chat. It’s funny that AI is referring to chats when, again, you look at chat being the first thing that AOL did back in the nineties. Right? It’s the same exact formatting. It’s same exact messenger, but now this messenger is not somebody on the other side. It’s an AI bot that’s responding. Same exact concept, different application.

Filipe Santos
00:22:09 – 00:22:15

Love it. Yeah. I I I’m thinking immediately of ICQ. I feel like I’m really dating myself at that point.

S.A Grant
00:22:15 – 00:22:22

Yeah. Yeah. Yeah. We’re not gonna get into the black, the dark web or anything like that, but yes. Yes.

Filipe Santos
00:22:22 – 00:22:36

Exactly. No. I I think that’s a whole different topic for a whole different video. With with that, let let’s let’s kinda turn a little bit to, like, your recommendations on tools that you like to use and that you think other entrepreneurs could kinda leverage for their marketing and maybe even beyond marketing.

S.A Grant
00:22:37 – 00:23:02

So I would think pound for pound, anyone that does any type of recording, it’s like it’s facetious for me to say because I actually wanted to build this platform, but they already built it, and it’s like, I’m not gonna compete against them. I would say Cast Magic. If you have not heard of Cast Magic, if you have not used Cast Magic, Cast Magic is a powerhouse when it comes to, like, AI. Right? Again, you could have a podcast. You could have a video. You could have any audio based content. It could transcribe it. And then what it does, it applies the AI.

S.A Grant
00:23:02 – 00:23:25

So I when I upload my podcast or my team uploads the podcast, by default, I can say, hey. I need you to create show notes. I need you to create bio. I need you to create an outline. I I could tell it to do all these different things before it even has the content. So once the content comes in, it automatically will then render it, transcribe it, read it, and then create the new content for me on the fly without me having to do anything besides upload the original audio file.

Filipe Santos
00:23:25 – 00:23:28

Sounds like a really smart, Swiss army knife.

S.A Grant
00:23:29 – 00:24:05

It it definitely is. I mean, so another one that I like as far as images, and the reason why I like this one because it runs on mobile, and it just makes it makes high res images. It kind of has all these preset backgrounds, preset styles, wonder dotai. And when I got wonder dotai, I think they had a lifetime deal. So I have access to create unlimited anything. I don’t know how much it costs right now, but if you’d never heard of wonder dotai, I would definitely download it on the app and kind of play with it. Because unlike the other rendering tools where you have to kind of figure out what’s going on, it has these presets to say, hey. I I need this painting or this image to look like Van Gogh.

S.A Grant
00:24:05 – 00:24:25

And then after that, then you’re layering in your actual prompt. So think about that. If I needed to say I needed to look like this and I needed to be this, I would that’s essentially 2 prompts. So one prompt is already done for me. I needed to look like Van Gogh’s painting, and then I could focus on the details of the content versus the atmosphere or the background or the stylistic look of it.

Filipe Santos
00:24:26 – 00:24:32

Yeah. That that’s that’s amazing. I have not heard of Wonder, but I I I can imagine that it’d be extremely helpful.

S.A Grant
00:24:32 – 00:25:03

Extremely helpful. I mean, it just it makes it consistency as far as image. I think that’s the other thing too. A lot of times, if you’re figuring out a style with your prompt, you have to detail that style as much as you have to detail the subject matter of the image and the subject matter of the background. That just removes that extra element to where you can actually focus. And if you look at my images, my images, I focus on the actual subject matter. I don’t really have to focus on the style because I’m just selecting the style that I want, and then I’m putting all my content into the subject matter to make it look exactly the way I want it to look.

Filipe Santos
00:25:03 – 00:25:08

Yeah. That’s impressive then. I know. You mentioned the prompt engineering. I guess this kinda cuts out a couple steps.

S.A Grant
00:25:09 – 00:25:33

I mean, I mean, my prompts are still long, but if I didn’t have them when I first started out, my props were 10 times longer because I had to, hey, I needed to be like Van Gogh. I needed to be this code. I need to be like Starry Night. And, again, you’re putting all this detail before I even say, what are you creating? Okay. I’m doing all these Van Gogh things, but what am I making again? And that’s when you start to prop about the subject matter versus about the actual style of the image.

Filipe Santos
00:25:34 – 00:25:46

Now do you kind of, like I know this is a a little weird, but, like, do you kind of put it into a notepad, into a document? Like, when you have these long prompts, are you just kinda, like how are you storing them? Because I’m pretty sure you wanna reuse some of them. Right?

S.A Grant
00:25:46 – 00:26:12

Yeah. So, I mean, obviously, notepads is really good. I use notepads on my phone. The cool thing about Wunder with their last release in the flag, maybe the last 4 months, it has a memory tool in it. So it it remembers up to, like, the last 15 prompts. So if you’re building and, again, when you’re building prompts, you’re all it is is like Photoshop layers. You’re just layering it and layering it. So once you get that final prompt, it’s usually in your memory for the next time you log in, and then you could just copy it and save it in a notepad or a spreadsheet.

S.A Grant
00:26:12 – 00:26:25

I’m I’m really big on databases. So that’s one thing that I’m building behind the scenes right now is leveraging all my different prompts for all our different content matter and just put it in a spreadsheet so that way I can delegate that to my team when the time comes.

Filipe Santos
00:26:25 – 00:26:43

Love that. That’s that’s a great tip right there. How to not make that mistake? How do you how do you make sure that you have expertise and oversight involved in all of your AI developments generating and use of tools? I would love to kind of get your your idea on how you kind of mitigate that and how you kind of control the the quality flow of that.

S.A Grant
00:26:43 – 00:27:13

I would say just creating a system. I mean, it’s literally documenting those processes. And if you look at any successful business, most of their processes are documented so that way they don’t have to think about it. And every time something new comes up, they’ll document that process, and they’ll add it to that new system. So if you have 15 steps, you may end up with 20 steps. You have to add the new 5 steps, but you never have to do anything with the first 15 unless there’s a tweak or or something that needs to be adapted. So that’s the first and foremost thing with that. In addition to that is just understanding the principles of your business.

S.A Grant
00:27:13 – 00:27:39

If you’re creating content, what kind of content do you wanna create? How do you want that content to be perceived? And that goes into, like, branding. Like, if you don’t understand branding, then your content is gonna be falling to the wayside. One of the things that we do at Boston Cage is that we have, like, brand specs. Like, this is our 12 colors. And, again, you don’t wanna just start off with 1 or 2 colors. You wanna have secondary colors. You wanna have complementary colors because you never know what’s this brand gonna be used on. And it may just not be used on print.

S.A Grant
00:27:39 – 00:28:02

It may be used outside of web. It may be used on a back of a bus. It may be used on on a LCD screen. You wanna think about all the variables, and you don’t wanna be limited to where you’re pigeonholed to just red and black. So red and black looks good on pretty much anything, but there may be some limitations to where if you’re only wearing black, your black type may not work. Right? What’s the substitute for that? So you wanna think about the variables you wanna have branding and, again, put all of this into a system.

Filipe Santos
00:28:02 – 00:28:32

And for those that don’t know, essay is a brand master. So so this is the key thing. I I definitely like I that resonates so hard because there there are so many different ways that you may not anticipate brand being used, so don’t limit it. And then, obviously, if I’ve had some situations where smaller companies have kind of built that brand, but then with, like, a freelancer. And then next thing you know, they don’t know how to get that freelancer again. They can’t make any changes, and it’s very difficult. They may not even have some of the source files. So that’s key things to think about all those variables.

Filipe Santos
00:28:32 – 00:28:33

Make sure you have access to that.

S.A Grant
00:28:33 – 00:28:58

Yeah. And I think to add on to that, I mean, obviously, with today’s market and today’s technology, leveraging online tools. Like Yeah. Obviously, Adobe is a great platform, but what I’ve learned is that, hey. You may have a team that’s overseas. You may have a team that’s not as versed in something as advanced as a pro tool like Adobe. So I’m not saying Canva is your best friend, but Canva like environments. That way, you can kinda log into a platform.

S.A Grant
00:28:58 – 00:29:30

You could be anywhere in the world, and you could at least have access to create or edit that content. Google Docs, Google Slides, all of those things. They’re not the most design friendly, but once you kinda figure out, like, your style and your templates, then it makes it really easy for you to then outsource or hire freelancers because, again, you can kinda see what they’re doing versus waiting for them to render out something or to send you a link through Adobe to kinda lick on to actually click and look at it when reality, you can kinda just log in and see what’s going on to begin with. And you could do that with everything, whether it’s video, audio, or images.

Filipe Santos
00:29:31 – 00:29:48

Well, you talked you talked a lot about, like, workflow optimization and kinda thinking about, like, the ways that you could be a little bit more efficient. Right? I I I like to call that lean, but I the thing is, like, how how like, give folks some advice on how to basically help automate their workflow or kind of think about how to break their workflow into pieces that they could automate?

S.A Grant
00:29:49 – 00:30:06

I would say look at it from, like, podcasting. Right? We’re doing podcast. So my year 1 of podcasting, I didn’t have any systems. I was just trying to figure out podcasting. And then I was trying to figure out how to be a host. And then shortly thereafter, I was like, okay. I need systems in place. So the first system that I implemented was a onboarding system.

S.A Grant
00:30:06 – 00:30:33

And that to me has saved me so much time and effort, and it became a lead magnet. It became a resource for capital and everything else. So I’m gonna explain to you how that happened. Right? So if I’m getting someone on my show, yeah, I could talk to them, and I could say, hey. I want you on my show. And then we can go back and forth about times and locations and software, or you can give them a booking link. Right? And then once they get into that booking link, the time that’s in there is based upon when you’re available. Once they book it, then, obviously, they’ll get a email.

S.A Grant
00:30:33 – 00:31:03

But then it goes past that. Where does that data go? Are they then doing something afterwards? So on my onboarding process is, hey. You’ve booked your time. We’re gonna send you reminders 5 days, 3 days, one day, an hour before automatically. In addition to that, then you have to fill out a form. That form then goes into a database, and then that database then goes into a spreadsheet. And then from that spreadsheet, we create so many different variables of content and sourcing from that one bit of data that comes in. An example of that is our online directory.

S.A Grant
00:31:03 – 00:31:38

Our online directory would not have existed if we didn’t have the data points of who we’re interviewing, their social media platforms, and their images. And before, I used to search for that, or my team used to search for that. And I was like, why the hell are we searching for something that we’re interviewing someone that should have that on demand? So pulling that data in and then regurgitating that data in our style and our look makes it 10 times easier to make an online directory, to make a book, to make show notes, all these different things that you want to make for a podcast. But, unfortunately, you have to kind of figure out your systems and then apply the layers to make it happen for you systematically.

Filipe Santos
00:31:39 – 00:31:54

Now now with that, obviously, there’s, you know, there’s some direct many different directions you can go. But I’m wondering how you basically use how do you typically use analytics and like maybe predictive analytics with your systems and kind of getting things right? Like, how do you normally, like, proceed there?

S.A Grant
00:31:55 – 00:32:36

So one example of that is, you know, on Boston Cage, like, interview 1st season, I had general questions, like, just general questions. And so as you’re starting to interview people, you can kind of get, like, ratios to say, okay. People like this question or people always give this answer. So one of the things that I did was ask about books. Have you authored a book? Have you what’s your favorite book? Or if you could make a recommendation to a book that helped you in your journey, what would that book look like? And I started asking that question repeatedly in different ways. I would paraphrase it differently based upon who I’m interviewing. And then after about 6 months, I was looking at the data saying, okay, well, you know what? We’ve interviewed, let’s say, 25 people. On average, each person gives us 1 to maybe 4 books.

S.A Grant
00:32:36 – 00:33:03

So let’s say by the end of that, maybe we had 50 books. And I was like, we got 50 books. Now we’ve interviewed 500 people. So on average, 5 books times 500 gives us thousands of books. What can we do with that content? So part of that was then saying, okay. Let’s create a sub podcast because everyone reads books to a certain extent. So we went from Boston Cage to Boston Cage Book Club podcast, which essentially somebody can come on Boston Cage. They’re gonna tell me about the books.

S.A Grant
00:33:03 – 00:33:30

And if they written a book, then I will invite them back to then talk about their book. So, again, that information wouldn’t have happened if that data wasn’t present in the first two seasons for me to realize that, wow, we’re sitting on a gold mine. Let’s create this new podcast, and, also, let’s create a book club online directory to take all the books that people are recommending and put it there for our listeners to then showcase and go and review, purchase the books, or review the books.

Filipe Santos
00:33:30 – 00:34:00

I love that idea. And and I I was immediately thinking about also the fact that for those folks that are really busy, like yourself, you know, you might love reading, but some folks just don’t have a lot of time to read or don’t want to. So, like, summarization tools using AI summarization tools can help a lot to get at least the gist of what’s important about each of those books. So, like, if you have thousands of books, pretty sure you’re not gonna make that in a year. But if you summarize, like, the majority of the ones that maybe are on top 50, top top twenty, you’ll get a lot out of that.

S.A Grant
00:34:00 – 00:34:29

Yeah. And I mean, to your point, I mean, you could leverage those books in so many different ways. I mean, you could then say, hey. Give me a summary. Then you could take that summary and then turn that audio. I mean, turn that actual actual text into an audio file so you could have audio summaries. Then you could take that audio summary, and then you could apply it to your avatar with your voice and make video summaries. So there’s so many different steps So there’s so many different steps that you can build and so much different diversification of the same exact content, but the user gets to select how they want to to receive that content, whether they wanna read it, watch it, or listen to it.

Filipe Santos
00:34:29 – 00:35:03

Yeah. That that is a great tip. I love the fact that you kind of spun out a different business or a whole different podcast based off of the analytics. And the fact that you were kind of you’re kind of shooting a little bit to see what worked and then getting a really good target hit and and making something valuable from that. So I really love that. That’s a great example. Let let me ask you, switching gears a little bit, what kind of practical tips do you have for entrepreneurs in terms of selecting and implementing AI tools? Because obviously, you’ve been around the block with a lot of these tools. Maybe there are certain criteria that you think might help others understand their own mix.

S.A Grant
00:35:03 – 00:35:12

I I would say, I mean, starting with, like, the baseline. Is is the tool something that’s user friendly to you? Because there’s so many different usability cases. Right?

Filipe Santos
00:35:12 – 00:35:13

Yeah.

S.A Grant
00:35:13 – 00:35:35

For us, maybe we’re more technical. Maybe I want more options. Or if I’m not technical, I just want to be able to say, hey. I need this, and it should be able to at least render something for you. And then maybe it has tips. Maybe there’s also additional education with that platform to help you understand how to use it better. So, again, I I would say look at it from the standpoint of how you like to be educated. Some people like to read.

S.A Grant
00:35:35 – 00:35:52

Some people like video. Some people like audio. Some people like real world examples. However you like to learn, find that tool that matches your learning style. And once you do that, then the comprehension of using that tool will become 10 times easier versus you trying to be a scientist when you’re an artist.

Filipe Santos
00:35:52 – 00:36:11

Love that. Love that. I think that’s, key. Really understanding something that works for you. Right? But but that’s, harder said than said than done sometimes just because okay. Like, let’s say a couple 100 new tools are coming out every week. How do people navigate that? Like, what’s the best way to kinda stay up to date and at least determine the tools that are gonna be around for a little while?

S.A Grant
00:36:12 – 00:36:23

I think it’s easy. Right? Use a tool to find a tool. Right? It’s almost as like saying, hey. Hey, Google. Tell me about Google. It it’s it’s really that simple. Hey, chat gbt. Give there goes Google now in the background.

S.A Grant
00:36:23 – 00:36:49

But just tell chat gbt that, hey. I need tools to do x, y, and z. Could you create a list? That’s a simple prompt. And by default, Chatt GBT is gonna give you something, and then it may give you, hey. This company discovered it. And after that, the next prompt would be, hey. Do you mind creating an actual URL based list on your last chat? Again, I’m stacking the layers. Then now you have a bunch of links for these tools, and then you can kinda go back and say, oh, well, hey.

S.A Grant
00:36:49 – 00:37:01

I need a tool for this. Where can I find it? Or I need an international tool. I need a tool to do conversions. I need a tool to do multilink. All these different things, again, is at your fingertips. You just have to know how to pose those questions.

Filipe Santos
00:37:01 – 00:37:08

Yeah. Yeah. A really good point. I mean, have there been any really weird tools that you’ve come across? You got me, like, thinking about this now.

S.A Grant
00:37:08 – 00:37:12

Weird tools. I’m just trying to think. You’re talking about, like, as far as, like, AI tools?

Filipe Santos
00:37:12 – 00:37:20

Yeah. Yeah. Or or maybe even general, but, like, AI tools more so because I think it’d be really funny to hear if you’ve come across any that you thought were weird.

S.A Grant
00:37:20 – 00:37:58

I don’t necessarily think that anything is necessarily weird. I mean, obviously, if someone put time and effort and money into it, it was for a reason. I think it’s more so my ignorance until I figure out the why. Like, why did they create it? And then that once I figure out the why, then I can see the value or the value proposition of it and then put it into into, like, actual use or maybe not use for me because, again, whatever reason they created it, it may not be something that that we need. So I don’t think anything is necessarily weird. Like I said before, I I was the weirdo amongst weirdos. So I my glasses is essentially always half full or it’s always overflowing, and I’m always looking for the next opportunity or the next thing to dial in. So, like, something brand new could come out tomorrow.

S.A Grant
00:37:58 – 00:38:05

I may not dedicate all my time to it, but my ears is always gonna be in the ground listening to see how could that be integrated into our current systems.

Filipe Santos
00:38:05 – 00:38:31

Yeah. Thanks for entertaining me. I I I I myself have also not come across one that I thought was particularly weird, but because to your point, there’s probably a market for every tool. But I I was kind of noticing some of the quality on or some of the, like, concepts around some of these tools that created, like, mini videos. I felt like they were a little wacky. Like, maybe they didn’t execute it just well. But to your point, maybe the prompt, maybe the the way that I I kind of engaged with the tool was not the best way.

S.A Grant
00:38:31 – 00:38:49

Yeah. I would say it’s a 100% prompts. I mean, like, the first and foremost thing like, if if anyone’s listening right now. Right? If you go to chat gpt and you say, hey. I need you to create me a ad for Facebook. It’s gonna create you the ad for Facebook. But then if you say, hey. I need you to create me an ad and then tell them about yourself.

S.A Grant
00:38:49 – 00:39:11

Tell them about the company. Tell them about the avatar. Tell them about the results you’re looking for. And then you compare the results between a and b, I guarantee you that the b results is gonna make the a results look like child’s play in comparison. Because, again, you’re detailing out what you wanted to give to you. It has access to everything. You just need to identify what it needs to do with the information that it already knows that you don’t know.

Filipe Santos
00:39:11 – 00:39:24

Yeah. Yeah. I think that’s the first mistake of any any newbie. Right? And that is, like, just not giving it enough, thinking a couple of words will be enough because we’re used to doing that now on Google. You know what I mean? Like, the Google thing, it’s it’s not the same. It’s it’s still, like, developing.

S.A Grant
00:39:25 – 00:39:53

It’s not keyword driven. It’s not SEO driven. It is a 100% driven on the data points that it has access to, and it’s it’s learning as well. So, I mean, it’s it’s something that you just have to change the way you do search. Because I’m at the point now to where all my search or at least 9 out of 10 of them, I don’t even go to Google no more. I just go to chat GBT or I go to any AI platform. Because, again, it it gives you different results versus Google you’re paying to play. It’s only gonna show you who’s paying first and then who’s optimized second.

S.A Grant
00:39:53 – 00:40:06

And then on page 10 is somebody that it just happened to find through scrolling and putting out spider webs to find that information. So, again, all the information’s here versus, hey, paid, optimized, and then crawling.

Filipe Santos
00:40:06 – 00:40:35

Tumultuous times, and I I can kind of agree with you on in terms of, like, people kind of shifting behaviors and Google trying to keep up with that, but not really doing so well. That being said, I mean, that’s the it’s just an opinion, but it seems to be going that direction. What what what do you think? Like, maybe give folks some insights on, like, how they can stay ahead of this curve because it’s evolving so rapidly. And I think with that change in behavior, you have to also understand yourself. Like, how can folks stay ahead of that?

S.A Grant
00:40:35 – 00:41:25

I would say the first thing is be okay with being unique and being different, not caring what anyone else thinks, and and then playing with these environments. Kind of like what I said earlier about playing with Alexa, most people wouldn’t think to sit down and to have conversations with Alexa over and over again to kind of see the extent of the content. Back in the day, you’d have to go to the library or you’d have to have encyclopedias at home to find this data, but now you have this data at your fingertips. And, obviously, you could vocally ask, or in today’s world, you could then type it in chat gbt and get instant gratification and instant results. So I would say you want to be more honed in on the technology that makes you feel uncomfortable will be okay with being uncomfortable until it becomes something that you understand and comprehend. Do not worry about the outside world. Because if you do that, then you’ll become the mundane. You become the everyday person.

Filipe Santos
00:41:25 – 00:41:33

I say you got me thinking about Grolier and and the Encyclopedia Britannica now. Wow. That’s been a it’s been a while. It’s been a minute since I heard about those.

S.A Grant
00:41:33 – 00:42:10

Yeah. Yeah. I mean, well, think about that. I mean, like, everything that’s in those books, we could literally type a couple questions in chat gbt, or we could even ask Alexa or Google, and, you know, instantly give us that information within a matter of seconds versus the time it would take to find the letter in the bookcase, find the book, scroll through the book, and find the information. Even then, it’s only a fraction of the information. I may find something about the Roman Empire, but it won’t tell me anything about the emperor. I need to go to another damn book to find out the information about the emperor when I could just keep going through the circulation of content through chat gbt or through Alexa to get that information as my brain is saying, okay. That’s in that’s it’s interesting.

S.A Grant
00:42:11 – 00:42:20

But what about this? What about that? Imagine doing that with books. It would it would you’d probably get a stroke just trying to capture that caliber information at scale and the time it would take.

Filipe Santos
00:42:20 – 00:42:59

Yeah. Great example. I mean, just the time saved over the last 20 years or 30 years, like, if, you know, when people were just looking into encyclopedias versus what we have access to now. I mean, forget about it. Insane. Because it’s the Wild, Wild West a little bit right now with AI, I guess this is why I think it’s important to to kind of mention that, you know, you should whether you’re you’re you think that you should be a little bit more creative with your tactics and strategies, There is a mistake if you kind of overlook ethical and regulatory because that is going to come. It’s just a matter of time. And the better that we also understand the situation, what the complications or some of the considerations are, I think that’s critical.

Filipe Santos
00:42:59 – 00:43:08

So I would love to know from you, how how do kind of folks stay resilient and aware and kind of get ahead of these concerns?

S.A Grant
00:43:08 – 00:43:43

And I can give you a real world examples because I I use it all the time. It it really goes back into infusing in the reality that the content that that the platforms have access to, the human brain cannot comprehend the magnitude of it. So utilize that program. So an example of this. If I have a client, which I had clients before, and I wanted to write them an actual email or write them a letter, the first thing I’m going to do is obviously tell the AI to write it in a particular fashion. And what I’ve learned is just say, hey. Write it like a attorney. Write it like this type of attorney.

S.A Grant
00:43:43 – 00:44:01

Write it like a trademark attorney. Because, again, it has access to everything that attorney would have to research to actually write that letter in the 1st place. So as long as I tell it to do it in the format of an attorney, and then I say, hey. This is the variables. This is hey. This person forgot to pay their bill. This person is past 90 days. Here.

S.A Grant
00:44:01 – 00:44:40

Here’s a copy of the contract. I’ll put the contract in there as well too. So it has the reference points to the contract, And then it also thinks like an attorney, and then I say, hey. What’s the best way for me to then resolve this situation? Enter. Your results are gonna be there because they’re coming from an attorney standpoint that has all the databases of all the laws. It’s coming from your contract that has all the pinpoints of information, the contracts, the signatures, and everything. And then it has a variable to say, how do I resolve this issue? That in the past, you would have to pay a lawyer, go back and forth to figure all that out, read the contract, read the email, approve the email when you could do all that in less than 5 minutes in today’s world. So that’s the way I do it.

S.A Grant
00:44:40 – 00:44:44

I would say use the system to help you with the system. Pound for pound.

Filipe Santos
00:44:44 – 00:44:50

Yeah. I love that. And it it’s not perfect, but I feel like it definitely gets you a hell of a long way down the road. Right?

S.A Grant
00:44:50 – 00:45:21

It it gets you to the point to where at least if you wanted to go to a lawyer, the lawyer would look at you like, are you a lawyer? Because now you’re giving them content that they would have have to create lawyers charge per hour. So, essentially, you could get a lawyer for an hour and say, here’s my contract. Here’s my agreement. Here’s my paperwork. Here’s my email. I just need you to review it and tweak it and modify it if you need to. Because, again, everything that they have access to, besides the experience, is already out there in the world of ether and in in in the Internet. So it’s just a matter of stacking that information in and giving it to them.

S.A Grant
00:45:21 – 00:45:54

And 9 out of 10 times what lawyers do, they’ll go to some, like, intern or somebody behind the scenes and say, hey. I need you to review this contract. I need you to pull this book. I need you to pull this information. I need you to pull this from this case and consolidate all this information and then bring it to me. That’s all we’re doing. We’re consolidating the information, and we’re presenting it presented to the lawyer much like the intern would. And then the the lawyer just has to approve that content, but it costs them way less because now they’re only spending 30 minutes on it versus having their team pull 4, 5, maybe 10 hours worth of data to get that contract assembled.

Filipe Santos
00:45:55 – 00:46:18

Yeah. I I mean, I love that. And I I think that, like, punching out a little bit, like, you’re you’re talking about just using all these advantages, right, for someone who may not have all the resources at hand because big companies can can spend a lot of money and whatever and get things done. It’s all about, you know, manpower at that point. But now, like, we actually can catch up a little bit. Right? Like, the smaller players can think about how to use these things, get there. And yeah. Yeah.

Filipe Santos
00:46:18 – 00:46:29

Of course. Having a lawyer actually look it over to make sure at the end of the day is great, but that’ll only cost you 1 hour versus, like, the 15 that might, you know, be from scratch. Yeah. So pretty pretty good. Pretty good. I love that.

S.A Grant
00:46:29 – 00:47:08

And and that works for everything. I mean, if you’re applying for a job I mean, most people, when they apply for a job, they may not even read the entire description. So, again, if AI knows who you are and it knows the description of job and then you apply multiple and then you ask it a question by putting both data points in there, it’ll be able to tell you how to essentially apply for that job or put your best foot effort or even rewrite your resume to suit that job. I I’m just happy that I was alive in this time frame because it’s kinda like my brain was designed for this. And so if I was born maybe 80 years before, I I probably would have been, like, going completely apeshit because I I wouldn’t have the resources. You see what I’m saying? So, like, where we are right now, is such a useful time to leverage this technology. Take advantage of it.

Filipe Santos
00:47:08 – 00:47:38

Yeah. I I say I wanted to ask you a little bit. I wanted to kinda zoom out. Right? We talk a lot about AI, entrepreneurship, marketing, SEO, but I think it’s important to get the human angle here and, like, the fact that you’ve been through so many things and that you’ve like like you said, your brain is kind of melded for this. What would you what kind of advice would you give to folks that are listening about kind of having that resilience, kind of maintaining your focus and thinking about this long term success, AI or not. But, like, I think from your perspective, I’d love to hear how you kept yourself motivated and how you kind of kept yourself really competitive.

S.A Grant
00:47:38 – 00:48:13

I would say start listening. Okay. If we’re talking from a business aspect and association to an individual like myself, I would say listen to feedback from your your your avatar or or your clients or or your customers because they’re gonna dial in, and every once come on, you have these general conversations. And to give you an example of that, I remember in the past before who I am right now, I would have clients that would say, you’re really good with technology. And I’m like, we’re talking about graphic design. And then I’ll hear somebody, oh, you’re really good with this. And I’m like, we’re talking about web design. Again, and I would discredit the fact of the technology aspect until I realized, like, that’s my gift.

S.A Grant
00:48:13 – 00:48:50

It’s like I’m almost to the point to where I wish I could plug in an ethernet cord into a damn outlet somewhere and just be connected to the system on a regular basis, like on matrix level. So once I kind of listened to my clients and embraced those compliments as my strong suit, that’s when I started to become who I am. So a lot of people, they may hear it and they may deny it. They may not oh, I that’s not who I wanna be. I wanna be this. But if you’re doing this naturally great and you’re doing it without even thinking about it, imagine how great you would be if you would just apply to it. If you would just take ownership of it versus trying to be x when you’re really y.

Filipe Santos
00:48:50 – 00:49:16

Yeah. I think that’s a key lesson to to kind of take the heart here, which actually brings me to another kind of related question that I think was really important for everyone listening. And that is if you could go back 20 years to a former self and you would think about how you might give that give that version of yourself advice in the pursuit of this entrepreneurial dream, knowing how technology was gonna change, what would what would you tell yourself?

S.A Grant
00:49:17 – 00:49:46

It’s kinda debatable. Right? Because, I mean, if I did not go that route, I don’t think I would be as well rounded as I am right now. But if I can go back and add anything else to who I am, I would have probably fought to learn more so about programming on another level. Like, I would have learned programming in physics. So, like and then the other thing I would add to that would have been human psychology. Those three different things in a combination. I mean, obviously, the elements of what I do right now in all of them, but they’re through osmosis. Just through doing something.

S.A Grant
00:49:46 – 00:50:26

Just through conversations. But I would have focused. I would have went to school and honed in on those 3 different things. Because, again, if you look at where we are in society right now, psychology is is a primo. Now you necessarily, it’s not a moneymaker, but the psychology applied to technology, that’s where the money is. It’s like, why does a human want to use that? Why does someone need that or want that? And then applying that to the actual system. Prime example, Amazon. Amazon, they follow psychology so well to the point to where Prime wouldn’t have existed if people didn’t need or want or require shipping to be done faster and then apply all these extra things that come with it.

S.A Grant
00:50:26 – 00:50:55

Like free music, free books, free movies, all that comes with an actual Prime subscription that gives you expedited shipping because that’s what it was really about. So think about that from the psychology standpoint, understanding that people want to purchase something, but they need it quicker, they need it faster, and then you become the market leader for that. Now you have everyone else from, like, FedEx to UPS to Walmart and even the US government trying to play catch up with the overnight shipping, which they’re not there yet, but Amazon is.

Filipe Santos
00:50:56 – 00:51:18

Yeah. The psychology aspect is intriguing, and I think it’s also very overlooked. I I had spoken to, Brooks Lockett on a previous episode, and we talked a lot about that psychology and copywriting. And I think that’s like a key aspect. If you understand your audience, if you understand who you’re trying to target, it’s a lot easier to paint that journey and then use tools the right way. Right? 100%. A 100%.

S.A Grant
00:51:18 – 00:51:42

So I I would just say it’s it’s one of the things that maybe today you may not have to go to school for it, but at least know that there is psychology. There are different types of people. And to keep in mind, in a world of 8,000,000,000 people, it is seamlessly impossible for you to satisfy all 8,000,000,000 people. Even Beyonce and and Taylor Swift, they’re at the billion level, and they cannot satisfy all 8,000,000,000 people. Hence why they’re both equally yoked for different reasons.

Filipe Santos
00:51:43 – 00:51:54

Yeah. Yeah. Incredible point. Because I hadn’t really followed it too much until until all the the hype was put out there. And I’m like, there’s a reason that hype exists. It’s not just the PR machine, but they are doing something a little different.

S.A Grant
00:51:54 – 00:52:16

Yeah. And the the IQs as well. I mean, I mean, Taylor Swift IQ is pretty much off the charts as well too. So, I mean, she plays into that. She you know? And you gotta think about most consumers, to be frank. Like, they’re they’re not at an intellectual level that’s on a premium. Like, most people, they just wanna kind of just go to the day to day, make their money, go on vacation, and live their life. And, again, that’s the majority versus the minority.

S.A Grant
00:52:16 – 00:52:39

So if you’re part of the minority, you have to figure out how do you communicate with them. Most people that are highly intellectual when they write books, they’ll write books at a 5th grade level. When they can write books at a professional level to where they’re they’re talking in front of, like, people that have doctors and and beyond master degrees. Right? So you have to understand if I’m talking to a quantity of people, you have to dumb it down. And I hate to say it, but idiocracy is a real thing.

Filipe Santos
00:52:40 – 00:52:50

Yeah. Yeah. Yeah. It reminds me of that movie. Idiocracy was kind of a fun one to watch Yeah. For that reason. But I feel like a lot of that stuff is actually coming coming to life, which is scary.

S.A Grant
00:52:50 – 00:53:07

It is scary. But, again, the more people we have you have to think about it from from that movie standpoint. Right? I mean, people that are highly intellectual, highly intelligent, they may not have time to have kids versus people that are not have way more time to have kids, and then that genome repeats and repeats and repeats. It’s it’s almost scientific when you look at it from that perspective. Right? It’s the rule of numbers.

Filipe Santos
00:53:07 – 00:53:31

Darwin be damned. It’s it’s kind of, like, not how people refer to him normally. Right? Yeah. His work. Yeah. Let me encourage listeners to kind of unleash their own entrepreneurial potential and think about the power of AI and that resilience. But first, I kind of wanted to, like, push it over to you, SAN, see if there are any, like, resources that you would kind of put out there as really valuable for folks that are listening right now?

S.A Grant
00:53:31 – 00:54:09

I I I think this entire conversation, obviously, is is a is a primo as far as resources, podcasts. Again, if you’re into any subject matter, 9 out of 10 times in today’s world, as of right now, there should be a podcast that should fulfill those requirements. Start there. Because, again, that content could be consumed as you want to consume it, whether you’re jogging down the street, whether you’re taking a shower, or whether you’re riding in the car. So use that to your benefit. Right? And then secondary after that, after podcast, I would say we’re talking about AI. AI, you’re scared of it. You have to kinda move past the a the the fear of it and just start playing with it.

S.A Grant
00:54:09 – 00:54:33

Play with it in a in a social aspect. And I know it’s gonna sound crazy. Almost personify it. Make it into a personality and then have, like, intellectual conversations. Have dumb conversations. Have dumb questions. Have smart questions. So, again, you have an opportunity to dial into the psychology of the masses through a portal that has access to data that the masses don’t even or not even aware of.

Filipe Santos
00:54:33 – 00:55:10

Yeah. I I I love that. And and the interesting thing about data, right, is is when you see it in numbers, you see it in a spreadsheet, It doesn’t really resonate that much. But then when you see what AI can deliver based on the data that is in that same format, it just changes the way that you think just a little bit. And that’s why I think people are scared because they don’t really understand it. And I think if you understand that basic premise and listen to folks like you that are using it and understanding it and trying to get to like ahead of it even, I think that that provides so much value to someone who is struggling with maybe grabbing onto it and using it.

S.A Grant
00:55:10 – 00:55:48

Yeah. I I totally agree. I totally agree. I would just say for people that are getting into it, think of AI as the the the greatest historian. Because, again, everything has been done before, and now we’re kind of evolving. But prime example, like, we talked about the Roman Empire in an actual encyclopedia. Well, who came before Roman? Who came after Roman? Again, like, all this information is is is available. Like, okay, who was the empire? Who was the emperor of this year? Right? Like, why was he the emperor? Like, what, like, what battles did he win? All this different information to dial in that would take so much time, you can kinda consume it at a faster rate to get to the actual result that you’re looking for way quicker.

Filipe Santos
00:55:48 – 00:56:08

That’s a amazing. I I I want to, like, kind of ask you how folks can kinda keep in touch with you and follow you because I think that I’ve seen nothing but endless, like, value coming from your podcast and some of the, like, material, like, articles you’ve been putting out there. We just love to to let you kind of take the floor and let people know how to how to reach you.

S.A Grant
00:56:08 – 00:56:35

I mean, I just I just keep it simple. I mean, I kinda going back to brand. I want the the the brand that I’m building and developed to be at the point to where you should be able to type in Boston Cage in anything, and you should get some kind of result. So that means if you go to Amazon, you type in Boston cage, you should get all of our books. Right? If you go to Google, you type in Boston cage. And And if we’re not dominating the first five pages, I’m doing something wrong on my back end. So just make it simple. Type in Boston Cage and whatever search that you use, take it from there.

S.A Grant
00:56:35 – 00:56:45

Whether it’s our books, whether it’s our academy, whether it’s our videos on YouTube, whether it’s our podcast, whatever talks to you, we should have something that’s out there for you.

Filipe Santos
00:56:45 – 00:56:51

So what’s your newest endeavor before we break here? Like, what what is the the the newest thing that’s kinda got caught your eye?

S.A Grant
00:56:51 – 00:57:31

So, I mean, obviously, it’s reengineering some old stuff. Like, right now, my team, for the past 6 months, they’ve been rebuilding our Boston case.com website to consolidate all of our different tentacles. So we’ve had maybe about a 120 different subdomains for different things, directories, our academy, like, landing pages. So I was like, hey. Now it’s time for us to consolidate it. So right now, they’re building out, like, the first 120 pages of that. We have 1200 pages to build. So the goal would be to then release this new website that should be a monstrous SEO friendly driven content exploration of podcast, video, a podcast network, our academy, all the different things that we we’ve built in the past 2 to 2 to 3 years.

S.A Grant
00:57:31 – 00:57:50

And then after that is gonna be a new release of our online academy. It kinda goes back to what we were saying. Like, what would it look like to have access to 10,000 ebooks, 10,000 audiobooks, 10,000 summaries, 10,000 courses, collectively all within this environment of Boston Cage, that’s the next phase that we’re going.

Filipe Santos
00:57:50 – 00:58:03

Alright. Alright. That that’s a big undertaking, I have to say. It sounds actually monumental, but yeah. Thank you, SA Grants. This has been an amazing discussion. I I think that’s just uncovered so many things for folks.

S.A Grant
00:58:03 – 00:58:34

Yeah. I definitely appreciate it. I appreciate you having me on the show again today. And for the listener, if I can give you one last bit of advice, it’s just start taking action on the information that not only what I’ve delivered, but other information that you’ve heard or other podcasts or other Google results or other YouTube videos is one thing to see the content. It’s one thing to be inspired by it. But if you’re not taking action, you’re never gonna get the results that you’re inspiring or wanting to get if you’re just collecting data and you’re not actually taking action on that data.

Filipe Santos
00:58:34 – 00:58:58

Amazing. Let’s leave it there. Thank you for tuning in to phraseology plus ai. We hope that you enjoyed today’s episode as much as we enjoyed creating it. Don’t forget to sign up for our email list at phraseological.us. Give us a raving 5 star review anywhere you get your podcasts. Thanks in advance. Remember, stay curious, stay informed, and keep listening for more.

Filipe Santos
00:58:58 – 00:59:00

Until next time, take care and happy listening.