Episode 9 – Genesis Aquino

Filipe Santos
00:00:00 – 00:00:55

Is AI the secret weapon for entrepreneurs, project managers, and marketers? Our talk today will help put perspective on wrangling today’s state of artificial intelligence, and help you better predict what the technology can do for you. So stick around not to miss any tips. This is phraseology plus AI with your hosts, Felipe and Miguel Santos. As a digital marketing professional specializing in SEO for over 20 years, I’ve worked with companies from startups to the Global Fortune 500. Learn how to gain an unfair advantage with AI as we uncover tips, tools, and strategies. A marketing whiz with an MBA, Genesis, uses her data, smart, and creativity to craft winning marketing campaigns. Certified Google project manager by day, Sunday school teacher, and social media mastermind by night. She’s passionate about knowledge sharing and about getting things done.

Filipe Santos
00:00:56 – 00:01:10

Today, we’re gonna talk about the impact of AI on entrepreneurship, project management, and marketing with Genesys. We’ll also get into some of the challenges and opportunities these technologies present. And with that, I guess I’ll pass it over to you, Genesys, to talk a little bit about yourself, maybe what you’re involved in lately.

Genesis Aquino
00:01:11 – 00:01:29

Well, first of all, thank you for having me. Such a great opportunity to, you know, talk about things that I’m passionate about. I think your intro on myself was perfectly on point. I’m very passionate. Yes. I do have an MBA. Strategic management I’ve been working in marketing for about 6 years. It’s it’s pretty fun because I actually started having my own business, I will say, like, 8 years ago.

Genesis Aquino
00:01:34 – 00:02:13

Funny funny story on that, I used to own my bakery business. Very different what I’m doing right now, and that’s how I fall in love with marketing and product management. So I think running a business, being an entrepreneur is basically the foundation of everything. You either love it or you hate it. Certain people really are, you know, born to be entrepreneurs and business owners and others discover that that’s not their thing. To myself, I’m really an entrepreneur. Like, my entrepreneurial thinking got me where I am today. Right now, I own my own marketing agency, and it’s something that I’m working very proficiently on.

Genesis Aquino
00:02:13 – 00:02:48

I already have some clients on board. And, you know, in that idea of trying to be a better server, not only for my clients but to myself, then I I did my whole product management certification just to get better in product management. It was an amazing experience, especially I did it with Google. And Google has this amazing platform to teach you how to do things and get it done. So we’ll see. My superpower is execution. That’s how my clients call me. They say that I I am the execution girl behind everything, and I’m so proud of that.

Genesis Aquino
00:02:48 – 00:02:52

I’m just excited to share what my brain here with you.

Filipe Santos
00:02:52 – 00:03:25

And that’s why that’s why I’m excited to talk to you because I I know that you have quite a few opinions and you have a lot of experience in different areas, and I think that’s a a great place to start in terms of bringing in how you’re using things today. Right? So Genesys, I think there are a bunch of questions looming in my head about how you’re tackling issues right now and how, like, AI is kinda coming into the fold for you. But let’s start, I guess, with the first question around maybe how relevant do you think AI right now is for entrepreneurship and kinda how can someone, like, in that space drive innovation and efficiency using what we have right now?

Genesis Aquino
00:03:25 – 00:04:01

Well, I wanna start by saying that, oh, technology is a big thing. Like, I will say that’s the first thing. We are living in a generation where technology is driving the world. Like, if you are not using technology in your advantage or if your business is not online, where are you? That’s the main question. So I think with AI coming to this big environment, to me is I embrace it. Like, I remember embracing AI since the very first date. It was back in 20 twenties. It was very early for, like, consumers to be using AI, and I was already playing with it.

Genesis Aquino
00:04:01 – 00:04:41

I think, to me, it’s, like, it has sparked curiosity because I was already at the point on my business that I was managing a couple of clients at the same time, and sometimes I started feeling that I was falling behind. That’s something that, again, is not my personality. I wanna be responsible with all my clients and give it all. I want them to succeed. And that’s the part that I enjoy, helping other entrepreneurs and business like like myself to thrive. So to me, like, playing with AI was the beginning of a new era. And then, of course, once we it was, like, tragedy broke We’re broken up. Everyone was talking about it.

Genesis Aquino
00:04:41 – 00:04:57

I already had, like like, 6 months playing with it. And I remember all the glitches. I remember, oh my gosh. This is this is so frustrating. It’s not supposed to be doing this. I, honestly, I stopped using it. I stopped using it. I thought I I told myself, this is not ready.

Genesis Aquino
00:04:57 – 00:05:41

I mean, the concept of this specific product is what I, as a professional, will want to be using, but it’s not ready yet. And then, again, 2022, when everything broke, it was more proficient, more more perfectly done. That’s when I started kinda, like, leveraging more AI. Huge list of AI tools that I have used firsthand for a different purpose in my career. I will say bottom line for this question is technology is your friend. It’s not your enemy. And I think if you know how to use it, if don’t fear the spread of AI, then you embrace it, and you make the most of it. Because, again, AI was created for us for all of us to be more proficient, proactive.

Genesis Aquino
00:05:41 – 00:05:49

Call it that way. That’s the main goal of AI. There are a couple of fears in there, but I think you have a couple questions coming up for me in which I can dig in more on this.

Filipe Santos
00:05:49 – 00:06:09

Super interested about knowing, that’s what we’re gonna get probably to the tools. Right? Because I think there’s there are so many different ones and to get to know which ones you really like to use. It’s very useful, I think, for folks that are listening. The other thing, I guess, that I really popped into my head as you said that you were using chat in the beginning was, do you remember what your one of your first prompts were?

Genesis Aquino
00:06:10 – 00:07:06

Oh, man. I don’t think I remember, but I remember that I was I mean, I’ve been very involved on social media, and I have been always trying to find solutions for the pains of my services. Social media has always been kinda one of the pains because I need to be producing so much content, and every day is loads and loads of content. So to me, social media was the the part that I wanted it to create a solution. So I remember kinda, like, starting to play with chat GTP for social media content. And I think I don’t remember clearly, but I think one of the first prompts that I used was like, hey. Can you create a list of social media captions for this specific client? And I give, like, what was the specifications of this client, what was this client doing, what was the purpose of the specific content that we were trying to produce at the time. I think that was kinda, like, again, one of the first prompts that I started using on chatty DB.

Genesis Aquino
00:07:07 – 00:07:50

It was very, very, very fun because, believe it or not, that’s when I thought, this is not ready. I mean, in concept, the idea is there. Although there is just a lot some work that needs to be done, but it’s not like that anymore. I wanna say it’s not like that anymore. I’m so glad that I think also once you embrace AI, you’ll also get that sparking curiosity to learn how to prompt to AI to get the result that you want. Because at the end, AI, as you know, it’s your a machine learning, is only as good as you are. Giving prompts that are not as specific, of course, the result is not gonna be what you want. And then for sure, you’re gonna think, okay.

Genesis Aquino
00:07:50 – 00:07:57

This doesn’t really work for me. When in fact, the issue could be you that you are not giving the right prompt to the AI.

Filipe Santos
00:07:57 – 00:08:01

Yeah. I don’t know if you’ve noticed, like, all these courses coming out, right, to talk about prompts.

Genesis Aquino
00:08:02 – 00:08:41

Well, tell me about it. Like, actually, I did like I mentioned before, I I did my product management certification with Google. I remember before I decided to jump into product management, I already had in line a bunch of classes that I wanted to take on AI because I’m so involved with AI. I took the first one or 2 this. I actually want something that is more advanced. So I think AI is pretty new. You know? So for example, platforms that are trying to teach about it, it’s just I I don’t think there is a right or wrong way to teach about AI because, again, everyone is learning about it. It’s pretty new one.

Genesis Aquino
00:08:41 – 00:08:51

You gotta kinda, like, keep up with the piece all the news developments that are happening. Again, it’s just it takes practice, patience, and curiosity. A lot of curiosity.

Filipe Santos
00:08:53 – 00:09:23

Well, on that note, let let’s maybe talk about some of those tools and keeping aware by maybe covering some of the AI powered platforms and maybe what might help empower entrepreneurs figure out how to automate tasks or streamline their operations, maybe even get into using more data to drive their decisions. So, like, how have you kind of used tools and and what capacities around those things? Like, particularly, I think entrepreneurs are always looking to make good data driven decisions and also understand how to streamline workflows and stuff like that. So

Genesis Aquino
00:09:23 – 00:09:25

I agree. So I actually wanna

Filipe Santos
00:09:25 – 00:09:25

make

Genesis Aquino
00:09:25 – 00:10:02

a disclaimer here. I think when it comes to AI, I encourage people, users, and consumers to be very responsible when using AI. I think that’s something that we all have to keep in mind because, again, it’s a machine learning. It’s still in progress. It’s still developing. So there are a bunch of tools that I’m currently using, and there are a couple tools that I used in the past that I’m no longer using. So I think when it comes to the entrepreneurial data driven and making the right decisions based on data and research is such a huge point. So I wanna say, there are couples.

Genesis Aquino
00:10:02 – 00:10:29

I’m gonna start there is a new one that I actually start using, like, a month ago. It’s called style style a o a o, if I’m not mistaken. We can verify later on on that, Lynn. I’ve been using it for SEO. So, basically, with this plat and I’m not making any ads. Let’s just say that. This is not an ad. What it this platforms allows you to do if you are an entrepreneur is basically you already have your website, but you don’t know what to do with your website.

Genesis Aquino
00:10:30 – 00:11:20

This is often the case. Most entrepreneurs feel the need to create a website because everyone tells you to, like, you gotta have a presence online, and your first online front store will be your website. What the people is not telling you as an entrepreneur is, okay. You need a website, but you also need all the work that comes with that website. Like, the website itself is not gonna perform unless you do extra steps here and there. So that’s where style AI comes to in place. This beautiful new start up AI allows you to place your the link of your website, where it’s performing, all the keywords that you are missing. It gives you a list of things that you code in the back end of your website to rank more to rank better on search.

Genesis Aquino
00:11:20 – 00:12:00

It will give you ideas of content. It will give you numbers, analytics. So I think this specific start up is changing the game for SEO. Part that I love about this one specifically is that it’s user friendly. Like, honestly, anyone with serial experience can just go, log in, sign in, do the whole process, and it’s very user friendly. Like I said, disclaimer. It’s gonna replace a developer or a marketing person that actually went to us for that. I think you still need a professional to guide you because, again, to me, it’s my perfect lie because this is what I’m daily basis.

Genesis Aquino
00:12:00 – 00:12:21

I wanna make sure that my clients, their pages are ranking at the top. I want them to have clients coming in, but that’s because I already have the expertise to acknowledge what I’m looking for. But maybe for someone, an entrepreneur, that is just coming more with this whole new horizon of marketing, they won’t really understand all the terms and

Filipe Santos
00:12:21 – 00:12:21

all the things

Genesis Aquino
00:12:21 – 00:12:23

that this AI is providing. I mean, I was just gonna

Filipe Santos
00:12:23 – 00:12:57

say and, again, like, I like the the point that you made that use these tools, understand where you can kinda save time, but, obviously, having somebody look at it and make sure that they’re not missing any key opportunities is a is an important one. Mainly because, okay, these tools can save a ton of time, save some tedium. And at the same time, like, you might just be able to put together a nice structure around your campaign, around the work that you’re doing. But at the end of the day, it takes some some extra creativity that AI is not gonna give you that, you know, practitioner or somebody who’s, like, experience will, you know, offer that. So, yeah, just wanted to, like, key in on that point.

Genesis Aquino
00:12:57 – 00:13:20

Yeah. Correct. And that’s that is basically what I’m saying. Like, I like to always make the disclaimer. Like, AI is not meant to replace humans. I think there is a huge fear on that specific point, and I believe it’s been on the every headline that you read on the news for the last year and a half. Like, AI is gonna replace marketing. AI is gonna replace software developers.

Genesis Aquino
00:13:21 – 00:13:38

AI is gonna replace assistance. Like, you keep reading all these headlines that you know, as a professional, I get it. I mean, it’s not to feel the fear. But at the same time, it’s like, you have to embrace it. I don’t think AI is at the point yet I can say yet

Filipe Santos
00:13:38 – 00:13:38

Yeah. Yeah.

Genesis Aquino
00:13:38 – 00:14:31

To replace a human. I mean, again, AI was built by a human. By no means, I think it’s gonna replace any of us just at this very moment, this time at an n h. I think it that’s why I wanna make the disclaimer because that is another miss I think that comes with a misconception. I love this topic that you are kinda giving me the opportunity to speak on because I think any entrepreneur can leverage AI, but I always wanna make sure that an entrepreneur, a business owner that is just a sign is just be humble enough to understand that there are all these tools in here that have been created for us to be more productive. But you should still go to a professional. Like, get the insights from a professional because if not, I mean, everyone goes to school for something. That’s that’s all I’m I’m saying.

Genesis Aquino
00:14:31 – 00:14:43

I think, yes, you can leverage AI. Just be smart about it. Do not play with it if you feel like you’re not completely an expert or have at least the foundations of what you’re trying to do.

Filipe Santos
00:14:44 – 00:15:18

Like you said, many an entrepreneur consider scale and doing a lot of things. Basically, getting stuff done is what’s important. It shouldn’t it should be more of that with AI and less of the replacement concept because we’re not replacing people that are doing very skilled work is not a smart thing, especially when machines, as you mentioned, or or some of this AI technology is made by humans, which means it’s going to have flaws and issues, and it’s not gonna be perfect. And it keeps it needs to keep being trained on new information. So who else is gonna originate that information but humans? So I think if you start replacing things, that’s gonna be really detrimental.

Genesis Aquino
00:15:19 – 00:16:02

Yeah. And I agree. And I think, again, AI was made, made and created to make us human more productive. Basically, to take lead on all those tiny tasks that are getting, you know, annoying to make that I’m robbing you from your time. Let’s just play with an example. If you were to be a real estate agent, many real estate agents nowadays are trying to be more out there on social media, trying to close more deals and all that. A perfect use for AI will be maybe an scheduler AI, like a bot that is ready to schedule an appointment without you actually manually going to your calendar and doing it. I think that’s how it should be.

Genesis Aquino
00:16:02 – 00:16:54

And that’s just an, an easy example. If we were to marketing, for example, which is my expertise, the way I like to use AI is to take care of all those tasks that usually takes the most time. Let’s say for social media content creation, like, the whole captions sections, it takes a lot of time to actually think about a good caption, think about that content. I’m not saying AI will replace the creativity part of my brain because it’s not, but I’m being more creative because of of AI. So the way I play with it is like, okay. I have this bright idea. And then I think about it, and then I sit down on my computer, open my is my best friend in this very moment. And what I like to do is I give the prompt.

Genesis Aquino
00:16:54 – 00:17:36

Okay. This is idea I’m having in this very moment. I’m thinking about this for this specific client who likes to talk about this and this. I want to create the result of this, which could be sales, engagement, whatever that result I want in that specific moment. And then I will give the specific question. What do I need to be doing? How do you think I can leverage this? And it will give me a list, and then that’s where my creativity brain part comes in play. K. Now I have a list of pens provided, but try to to be is my job now to leverage those ideas, to basically say this idea is a really good one.

Genesis Aquino
00:17:36 – 00:17:54

This idea is no. It’s dumb. Let’s not use this. And that’s why I keep saying, like, AI is not meant to replace the human brain. Not at all. It’s basically just helping us build more content, create more ideas, and being basically, being on our creative side of the brain.

Filipe Santos
00:17:54 – 00:18:29

Sounds good. And and you mentioned a lot of these things already, but I I guess it would be a nice segue to give some examples or some, like, tips practical tips, I’d say, for folks that are on in that space. Or it doesn’t have to be entrepreneurs. It can be folks that are just, like, kind of very experimental or, like, you know, they’re experts in their field. Essentially, Genesis, what what practical tips do you think you can offer to those that are listening that might want to leverage AI for the businesses to stay competitive? And I I think a lot of the things you mentioned on on this talk so far have kind of gone in that direction, but, like, maybe give me a couple more examples and maybe scenarios that you would you would offer up.

Genesis Aquino
00:18:29 – 00:19:13

Yeah. Let me actually I’m gonna lay it out in a couple steps. I think if I were to be talking with an entrepreneur that is re you know, just starting their business and they’re trying to do all, I will say the first thing is create a list of things that you think are robbing you from your time. And then the other thing is create a list of the things that you know are important and cannot be replaced by anyone else but you. So those pens, basically, you’re gonna compare. The first list is what do I consider annoying to do it that I don’t wanna be doing anymore? The other list is this is what I wanna continue doing. This is where my effort, my time needs to be going. That’s the first step.

Genesis Aquino
00:19:13 – 00:20:15

Once you have that, then you will have a better definition of your needs. Once you have the the definition of your needs, then I will say jump in, talk to an AI expert, or go to Google or Bing or whatever search website you like and type on the search what are the AIs that are used at this very moment for this specific. A good example could be what are the AIs used for SEO? What are the AIs used for data analytics? What are the AIs used for content creation? What are the AIs for video editing? What are the AIs for podcast creation like this one? Editing and all that. So be very specific. And, again, your search browser will give you a list. The 3rd step will be start small because you’re gonna get overwhelmed. Once you have the list of all the AIs that are out there for you to be utilizing, you’re gonna get overwhelmed. You are not gonna know where to start.

Genesis Aquino
00:20:15 – 00:20:53

So I’ll say go small. Play with versions that are free. See if that is actually giving you what you expected. I will say leverage YouTube. YouTube is awesome for education, and it’s free. There there are a ton of creators out there just talking about AI and what are the best AI products for specific industries and needs. So I’ll say that goes online with with step number 3, which is star small. The next step will be once you feel confident about maybe 1 or 2 AIs, then I’ll say jump in to the upgrade version.

Genesis Aquino
00:20:54 – 00:21:45

It’s gonna give you more feedback. It will let you code a little bit more journey needs and all this. And then my last step on the layout will be it would always be make sure that the data you are providing is clean data. And when I say clean data, it is AI is only as good as you are. So make sure that whatever prompt you are giving to the specific AI, it’s been as smart enough for you to get the result that you want. And, of course, it’s again, it will come down to the expertise. And I think this is where it comes again back to the point that I was mentioning at the beginning. AI is not meant to replace the human brain.

Genesis Aquino
00:21:45 – 00:22:49

It’s not meant to replace the person that is that has gone to school for that, to learn about that specific. So I will say final thought on that is once you have all this, you have played with the AI, you have upgraded your version, do you think you have a better grasp? If you think you’re not getting the results that you were expecting to have, then outsource a professional. Always go back to a professional. I trust and believe that we believe that we professionals are here to help business thrive, and it’s all good. I mean, if you’re a star and you’re an entrepreneur, just starting your your business, I get it. There are budget restrictions. There are time restrictions, and you’re just trying to be as much productive as you can with the resources that you have. But if you have already tried everything for free in your end and instead of allowing you to be more productive, it’s basically running you your pace and get getting you stressed out, then resource a professional.

Genesis Aquino
00:22:50 – 00:22:56

I mean, there are a ton of professionals out there willing to help business owners and entrepreneurs to try.

Filipe Santos
00:22:57 – 00:23:24

That’s a good point. Yeah. So we’ll we’ll switch gears a little bit here. So when it comes to project management specifically, I would love to know how you’ve used it and maybe specifically more specifically in, like, optimizing your resource allocation and kind of predicting any risks to your projects and maybe even enhancing some collaboration with within teams or outside of teams, like, maybe with vendors and stuff. But just a general viewpoint from you on on how you normally have applied AI in those those scenarios.

Genesis Aquino
00:23:25 – 00:23:58

Yeah. So project management, like I mentioned at the very beginning, I’m very passionate about execution and result. To me, that’s everything. When I was doing my MBA in strategic management, it’s all about how can you help a business drive. And then product management is the execution part of it. Something that sometimes gets overlooked, like you mentioned, is the risk management of a project. I usually often use agile for my projects. It allows me to be a little bit more flexible and yet be on track on every project that I’m managing.

Genesis Aquino
00:23:59 – 00:25:01

And when I’m working with other team members, sometimes a video editor, sometimes a content creator, sometimes a software development, I have to make sure that the risk has been under control. So I’ve been using AI lately to make sure that the strategics aligns with the product, the end product that we wanna accomplish. And the way I use AI is let’s ask AI what they think or what it thinks it will be the risk if I take this specific approach. And something that I’ve been loving a lot is the fact that I get, like, all these prompts. Also, I I have to say I usually utilize agile has now AI Incorporated, which I think is awesome. Agile is a a soft a product management software, and anyone that has been a product manager knows that agile has been for ages in the market. Now they’re already adopting AI to make you more proficient and more proactive. So it will prompt you already.

Genesis Aquino
00:25:01 – 00:25:43

Like, based on the on the layout that you’re giving, the software, it already print you the risk. It already tells you where you can go with that, and it it give you estimations on the in the times to complete a project. Like, before, without that, your job as a project manager was basically do the math. Go to your team and ask the professional. Hey. So we’re trying to develop a new website. The website includes design and coding and colors, content writing. Like, how how long would you think it will take you? And then you have to do all the math, like, manually in between the writer, in between the developer and still not have the perfect answer.

Genesis Aquino
00:25:43 – 00:26:19

With AI, once you give the prompts, like, layout the project, right away, it will tell you. Like, it will give you, like, 3 options. Like, in the perfect scenario, this is how long it will take you. If you were to encounter this, this, and this, this is how long it will take you. And in the worst case scenario, this is how long it will take you. And I think that’s a game changer. I think any project manager usually struggles with time management. They’re trying to define what’s the total time for a project, how long it will take, because at the end, we are also working for clients.

Genesis Aquino
00:26:19 – 00:27:16

So at the beginning of any contractor, talking to a client, presenting a project, and telling them, based on our conversation, based on what you want, this is when we think we’re gonna deliver the project. In this case, in this case, let’s say, a website. Right? If we don’t deliver by that time, what do you think is gonna happen? The reputation of our agency, the reputation of our professionals is coming down, and that’s something that we don’t want. So then, again, AI comes play this beautiful role on helping us allocate better time, better resources. And then, also, the software developer is using AI to code, like, super fast. So it’s taking certain activities that used to take longer. It’s helping them to be more productive. The copywriter is also using specific AI tools, like I mentioned, Shagitik is 1, Jasper AI is another one.

Genesis Aquino
00:27:17 – 00:27:36

Sunrush is another one that we utilize. So depending on what the result is gonna be, AI is there. It’s it’s been our friend. We have embraced our AI in every single daily activity. It’s not replacing any of us, but we’re utilizing it to be more productive.

Filipe Santos
00:27:36 – 00:28:03

Yeah. I love that. And it sounds like given the tools and the availability of tools in your workflow, there might be and, again, you can kind of expand on this a little bit. The use of, like, specific predictive analytics, looking at maybe how virtual assistants are are played into the mix and what kind of checks or double checks you have to do to make sure that the output and what you’re delivering to clients is of high quality. Like so walk me a little bit through how you might use those things to better paint that end product or the output.

Genesis Aquino
00:28:04 – 00:28:56

Yeah. I agree. So I guess the first step in any from the product management perspective, I think the very first step is understanding what is the client needs. What is the project gonna be about? Once we have that layout, then the second step comes in when is the project manager’s job to basically write down what’s gonna be the project about, present, you know, the whole idea, what we’re gonna be doing for the client, cost, how long it’s gonna take. We also present the risk sometimes because there are certain projects that comes with risk, and and we have to be very transparent about those risks. We cannot be blindsiding our clients. Then after the first project has been presented back to the client, the client has approved that project, then that’s when our team comes in play. We lay out everything on agile sometimes.

Genesis Aquino
00:28:56 – 00:29:40

Other times, we just use we like to use a lot Google for certain projects. When the project is more more structured and we know for sure since the very beginning that it won’t require as many changes as other projects, then we use Google and we craft the whole on Google. And Google has actually been pretty good too because they now have AI incorporated. Helps a ton. They get already you give the prod, and on Excel sheet, it will give you the all the things and columns and numbers and everything right there. Once we’re working on the project, that part is still very manual. Unfortunately, I don’t think AI is just yet there. It will be at some point, but it’s not yet there.

Genesis Aquino
00:29:40 – 00:30:09

Once we’re working on the project, everything is very manual. Everything is a lot of conversations in between team members, copywriter, designer, software developer, sometimes video editor. It’s a lot of conversation, very manual, unfortunately, like you said. Not too much AI on that end. But AI comes back in place after we have delivered a project. So let’s say that we have delivered a website. Once again, we our end result was delivering a website. We deliver that website.

Genesis Aquino
00:30:09 – 00:31:27

And then 2 weeks after the website has been launched, we like to set sit down again with our client, present the client with data analytics because we wanna make sure that the client is content with what they’re getting. So for that data analytics, that’s where AI comes in again. We make sure that to use AI to kinda, like, rank the page, read it again, and it will tell us like I mentioned at the very beginning, we are falling in love with style AI because it’s very user friendly, and it will tell you what are the keywords that is missing in the website, what is missing in the back end of the coding, search of recommendations, how can you improve certain content that you can write for that page to rank better. And for that part, that’s what we usually use. There is another another topic that we often use is for Google Ads. Any entrepreneur out there that is running ads on Google should know about this AI. There is a new AI that would allow you to see if your ad is performing the way it should be performing. And once you place the link of your business goo of your Google Business profile in that AI, it will tell you everything.

Genesis Aquino
00:31:27 – 00:32:19

It will tell you how much money you should be spending on that specific ad, what are the terms that you should be using, what are the search for the use to be putting on your ad, and even the content. So I think, you know, for those entrepreneurs that are spending some budget on ads on Google, this will be an specific one. And I’m also sure that Google is working on AI adaptations for the Google par campaign too. So I think that’s gonna be interesting to see in the future for sure. It’s not happening yet, but I I just read a news, I think it was last week, about it. They’re working to automize more of that part to help the you know, Google Ads is more complicated. Sometimes, entrepreneurs and business owners don’t wanna spend time on it because it’s complicated. It’s complex enough.

Genesis Aquino
00:32:19 – 00:32:32

So they’re trying to now adapt AI within the Google Ad campaign to make that easier for customers in general. I mean, I don’t know if I answered your initial question. I did.

Filipe Santos
00:32:32 – 00:33:10

Yeah. No. No. It’s it it definitely does. And I I mean, you kind of also answered a little bit about kind of using AI for, like, project management and the efficiency and innovation of projects. So I guess we could talk a little bit related to those things. All those, like, the the last week was a little insane with the amount of news around open AI’s like GPT 4 o and then also, like, Gemini and all the new changes for for for Google’s products and the fact that they I think they introduced something like 20 new products or 20 integrations that are going to change things quite a bit. Maybe have you been kinda playing around with these tools with, like, regards to your project management, workflow?

Genesis Aquino
00:33:10 – 00:33:49

Not necessarily with the project management part, but I have played with g t p four o just because I got again, I’m a curious person. The first video I saw, I think it was on Google Charts. I found it amazing. I mean, the way that you can now chat, like, speak to chat to TV. Come on. This is another level. And I don’t know if you have seen in this immune there is this girl that actually went viral, I believe, on TikTok. She said that now she has a new boyfriend, and the new boyfriend has actually chatted to be.

Genesis Aquino
00:33:49 – 00:34:17

And while I found it funny, I think it’s just getting there. I actually have another AI that I often use to practice podcasting. So this AI will you it’s an app that you download on your phone. If any entrepreneur out like, that is listening right now is a podcaster, I will totally recommend this ad. You download the app. Basically, you can be on the go and talk to the AI. Like, let’s say you can say, okay. I have the idea.

Genesis Aquino
00:34:17 – 00:34:54

I wanna create a podcast on AI. Who should I give, you know, reaching out to? Yeah. And it will give you a list of, number 1, a list of topics regarding AI and then a list of kinda, like, professionals that you can should be reaching out if you wanna speak on that topic. And then, also, you can use this AI to basically tell your story, and it will record your story. And after you stop recording, it will give you the layout to actually record that as a content. That is so cool. I think, that’s that’s where we’re heading. You know?

Filipe Santos
00:34:54 – 00:35:20

Yeah. I mean, I’ve been hearing about the controversial side of things too. So, like, I mean, I I agree. Like, this stuff is pretty amazing, but there’s also the fact that in order for Google to pay attention to all the details that they had in their demo, for example, or is like 4 o. They’re kind of harvesting and using data to train on. They’re using your data. So it’s it feels a little bit like there are gonna be some ethical and responsibility concerns even though the technology is pretty awesome.

Genesis Aquino
00:35:20 – 00:36:23

I I actually love that you mentioned this because I think we were talking about this in our off recording conversation. And I think I mentioned that while I love AI, I think I have a specific concern, which is the data privacy offense. And I and I don’t think I haven’t mentioned right now that just now you remind me. But, yes, I agree. There is a lot of concerns about data privacy. At the beginning, when Shut DTP, OpenAI, the products of OpenAI came to the light and came public to everyone. Right? There was no specifications on what they were doing with our data. Nowadays, with everything that is concerning with cybersecurity and all this, which is another whole topic on its own, They have been trying to comply more to the point that recently, I believe it was like 3 weeks ago, OpenAI actually released a new agreement in which they are disclosing what they’re doing with our data, with customers’ data.

Genesis Aquino
00:36:23 – 00:37:25

And now for those new users that have not yet played with ChargeGDP or any of the OpenAI products, when they are signing in, they have to agree to those privacy concerns, whether in the past that didn’t exist. So I wanna say I wanna just add something in here. I think every entrepreneur should play with AI, but there are specific industries that I think needs to be more careful when using AI. For example, I think maybe someone that is working on finance should be more careful on the information that they’re prompting on any AI, especially if the information they’re managing is not really theirs. I guess that’s where the data privacy concerns comes, but I think, also, there are still a lot of laws in place that are moving forward to solve those issues. And, also, I do believe that there is a lot. But, again, it doesn’t really come to the small business. And hear me out.

Genesis Aquino
00:37:25 – 00:38:23

I just wanna make that clarification because now that I’m talking about it, it really opens a whole book on a certain sense. If you’re a huge company when I say huge company, I’m saying 1,000,000 of dollar company. This is not an entrepreneur. This is not a small business. So if you are a big company that you’re managing millions of dollars customers, I’ll say you have to be using AI, but then you should be also using a company, a third party company, to set up your AI software in a way that you’re private, that you’re set up, that you’re protected because I think hackers are out there trying to get to those businesses. So, of course, they’re gonna also use AI to have those businesses. But this podcast is about small business owners. I don’t think a small business owner should be much concerned about these things unless you’re putting, I don’t know, your Social Security number there.

Genesis Aquino
00:38:24 – 00:38:55

All this sensitive information. The way I see it is all our information is out there. If you wanna know what it’s out there, just go to your search browser, type your full name, and you’re gonna be amazed. Like, I go to, like, Bing or Google, and I type my full name, and I wanna know what Google has on me. And I think that’s something that anyone should be doing. Be very careful because there is a difference between being private and and have privacy.

Filipe Santos
00:38:55 – 00:39:21

Agreed. And we’re we’re we’re definitely gonna be talking a little bit more about, like, new things for privacy and data data concerns. I think there’s, like, they’re introducing small language models now. So that’s, like, better and easier to control, like, in a specific niche or, like, for a specific business and maybe even self host some of that data or or how the AI works. And that would be better for at least controlling some things. But that then, as you mentioned, brings up cybersecurity, and cybersecurity is not going away because it’s only gonna get more pervasive.

Genesis Aquino
00:39:21 – 00:40:04

I agree. And but, like I said, I mentioned, I think at least the products from OpenAI, they were actual or and even Meta. Meta, I don’t know if you remember, they were in a huge conversation because I think it was on London. They didn’t have their privacy set it up, and all the been linked out and all the. So this opened a huge conversation. They actually had to pay fines for that or that data that went out and got leaked. And because of all of that, OpenAI, they now have been more proactive on the cybersecurity and offense. For example, there is Mejourney, for example, one of their products.

Genesis Aquino
00:40:04 – 00:41:13

I don’t know if you have ever used Mejourney, which is the AI that creates the images. You basically give the prompt of what you want, and it will give you a whole full design image. So in the past, they didn’t have any watermarks. And, you know, there are some professionals out there that I don’t know where the ethics are, but they were saying I created this. And it created a whole conversation on our at least marketing that people started to think, oh, marketing people is, you know, not needed anymore. You any person can do anything. So they put this new, I I guess, agreement that every product from Midjourney, ChargeGDP, and everything, it has kinda like a watermark. And now for copywriters, it’s required that any person that is, you know, doing when writing professionally, if they’re using any software like try to be Jasper, any software, just in general, any copywriting software, AI, they have to include that their writing has extract from that specific software.

Genesis Aquino
00:41:13 – 00:41:30

If not, they’re gonna face certain penalties and all that, but, I mean, it’s a whole conversation. Again, AI is pretty new. It’s still in development, and I think the the low part is not cutting up as fast. It’s just a whole conversation. That’s all I have to say.

Filipe Santos
00:41:30 – 00:41:53

No worries at all. Well, let’s give our let’s give our marketers some love. When it comes to being a a marketer that’s using AI right now in the right way, there’s a couple of things. Right? So from your opinion, how can marketers really kind of use AI responsibly, ethically, and work with teams to make sure that the material that they’re putting out there or they’re they’re creating is both safe and good.

Genesis Aquino
00:41:53 – 00:42:32

I love this question. I love, love, love this question. It comes with knowing what’s right and what’s wrong, and that is a fine line to cross. I understand that, you know, we again, I’m a marketing professional. I understand the amount of content you have to work on daily basis to either help yourself or help a client or an entrepreneur. It’s the amount of content is insane. So it’s easy to get that fine line blur because you’re like you get on a stress mode. Basically, your brains start kinda working differently.

Genesis Aquino
00:42:32 – 00:43:10

If you don’t know how to manage your time and how to manage projects, multiple projects at the same time, it’s easy to get a stress, and you get on the stress mode. You get like, okay. I just need to pump out this amount of content for this client, this client, this client, this client, this client. I don’t have the time for all that. Let me just go to JPGP, Jasper, Opusclip, or Sandbrush. Like, all this amount of AI is just to get the job done, and I will just copy and paste. I think that’s where the mistake comes in. I wanna say, all markers were professionals, and we have this ethical part of our parts.

Genesis Aquino
00:43:10 – 00:43:33

It’s not even our brains. It’s our hearts. We kinda like once you go to school, you graduated. It’s almost like you’re a lawyer. You make this commitment to be edical, that whatever you’re producing is your name on that production. So I wanna say just staying true to yourself. It’s train staying true to your acknowledge. Regain your power.

Genesis Aquino
00:43:33 – 00:44:24

I think that’s it’s all about regaining your power. I think many mar marketers out there had felt like AI placed them. And when they felt like they couldn’t embrace AI, they felt like, I cannot do this anymore. Maybe I just need to reconsider my career choices. And that is and then on the other hand, we have all the marketers like myself that we have embraced AI, but then we have to make the differentiation of it’s not just about copy and paste. Again, this is a tool. It’s a resource for me, my business, and my clients, and I’m gonna leverage that to get the job done in a timely manner, but it’s not gonna replace my my expertise. A final advice is if you are using AI as a marketer, use it, but be responsible on how to use it.

Genesis Aquino
00:44:24 – 00:44:26

Just don’t copy and paste.

Filipe Santos
00:44:26 – 00:44:28

Well said. Well said.

Genesis Aquino
00:44:28 – 00:44:30

Come on. Don’t just copy and paste.

Filipe Santos
00:44:31 – 00:45:14

Well, I I think that’s why a lot of companies are putting out those prompt engineering courses because they realize people are just pacing in the very simplest thing and require and trying to get, like, best output, but they don’t understand that context is still very important. It’s not like you can just put in one sentence and be done. It doesn’t mean you have to write an essay either, but you do have to understand what variables are most important to making the output what you expect it to be. So well said. Well said. I I I wanted to also, like, kind of go along that line and ask you about your take on, like, any emerging trends that you’re seeing or future directions of AI, specifically for marketing. Because, obviously, we have this conversational thing that’s happening now with these tools where you have the apps, then you can talk to them, and the AI responds. How do you feel like that and, like, augmented reality and other things are coming into the mix?

Genesis Aquino
00:45:14 – 00:45:54

I’m gonna start with the augmented reality part. I actually am fortunate enough to have a partner in life that is very technological. He’s actually a software developer. He’s been talking about mental reality for many years. In fact, the first time that I ever heard about mental reality, I don’t think it was a a thing. And I remember my husband used to tell me, I think the future of computer is gonna go to the point that you’re gonna kinda, like, wear glasses, and you’re gonna be able to see everything on the glasses. Like, very futuristic. And at the moment, I thought that’s never gonna happen.

Genesis Aquino
00:45:55 – 00:46:17

But, I mean, it was many, many years ago. And look where we are right now. We have Quest. Now we have Apple’s glasses that you put on, and you have all this augmented reality. I think it’s amazing. I mean, again, like, AI, I don’t think it’s that where it should be. I think it should be able to do more. I just don’t think it’s just yet where it should be.

Genesis Aquino
00:46:17 – 00:46:42

I think we are all going there. At some point, honestly, it’s gonna be like the movies. Everyone is gonna be wearing glasses, wearing this watch that you’re able to see everything from the watch on 3 d and all that. It’s gonna be pretty cool. I’m excited for the future on that end. I think it’s gonna be amazing. You know, something that I think I would love to see, I love editing video. That’s kinda like what I like to do to keep my brain creative.

Genesis Aquino
00:46:43 – 00:46:53

I would love to be able to put this augmented reality glasses and edit everything from the glasses. I mean, if someone created that, I will buy it.

Filipe Santos
00:46:53 – 00:46:54

I’m sure we’re getting there.

Genesis Aquino
00:46:55 – 00:47:22

Yeah. We’re getting there. But, yeah, we’re getting there. I think there’s a lot of technology coming up. Again, there are tons, a ton of start ups creating more AI products. I think we’re also getting to the point that there is a lot of AI fatigue so much. It is so much that it can be overwhelming. And I think this trace back to the very first question that we started talking about at the beginning of the podcast is you’re gonna get overwhelmed.

Genesis Aquino
00:47:22 – 00:48:03

It’s it’s all about defining what your needs are. Start small, playing around with AIs that are supposedly created to solve that issue for you. And once you have one AI lockdown, just stick to that one for a while at least while you keep playing with other stuff. But just stick with 1 because I think the mistake is there is so much AI coming up that everyone is feeling the need to try all of them. And then it just it creates this huge fatigue. There is no need no need for you to be using multiples. It’s also it’s creating a competition in between one startup versus the other. I actually have a good example.

Genesis Aquino
00:48:03 – 00:48:30

There is one AI called OplosClip, and there is another one that is called Munch AI. These are AIs created for video editing. And Apple’s clip was created first. Munch was created just a couple months ago, and both of them do exactly the same Exactly the same. But the people is so into, oh, no. Apple’s list works better on this. No. Much works better on this.

Genesis Aquino
00:48:30 – 00:48:43

In reality, it is both of them do the same. It’s not the AI. It’s how you use it. Yeah. So, again, it comes back to us humans and leveraging the best that we can the softwares that we wanna play with.

Filipe Santos
00:48:43 – 00:49:14

Yeah. I I just I, like, kinda see this as combination of hype and a shiny new toy. So, like, I think years ago, it was about automation and then machine learning. Now it’s like full fledged AI, which is being introduced with generative AI stuff. I I I know that this is gonna keep going, and, obviously, like, you’re right. We we first, you need to figure out what problems you’re trying to solve, then create, like, a playbook for yourself, pick the right tools, be ready to experiment. And, again, this is where I wanna encourage listeners to, like, really explore AI. Learn it, but don’t get don’t get too afraid.

Filipe Santos
00:49:14 – 00:49:58

Don’t get paralyzed in making decisions. Just pick 1 for a while. Learn about other ones, but don’t really jump the wagon just because something somebody else said, it’s a good or it’s better or whatever because it’s, about your use cases. And I think with the artificial intelligence and the tools and the strategies that exist out there, getting educated on how to first, I guess, evaluate and then to pick the right tools is gonna be the key. Right? I wanted to, like, kind of thank you, Genesys, for really uncovering a lot of this and talking to us about how you’ve used this across entrepreneurship, project management, and marketing because I think those are very, very key areas for a lot of folks. The smaller the team or an individual contributor will find this really valuable. So, Genesis, with that, I would love for you to tell folks how they can follow you and contact you.

Genesis Aquino
00:49:58 – 00:50:26

Thank you so much. I wanna just say thank you for having me. It was such a great conversation, and I hope that we can have another conversation in the future. This is gonna be so, so crazy. And then for everyone that is listening, if you enjoy what I just said, I’m very active on Instagram, LinkedIn. Please follow me, Hennis is Aquino, or you can also find me on Instagram as Hennis is marketing strategist. I’m right there. I have my own company, marketing agency company.

Genesis Aquino
00:50:26 – 00:50:48

If you are in need of those services, feel free to reach out. We’re here. I’m located also in Arizona, so I’m serving my local people in Arizona. If you wanna connect, I’m all about connections. I’m all about creating more conversations, So feel free to reach out. I’m so happy so happy to be here and ready to connect for more like minded people like you.

Filipe Santos
00:50:48 – 00:51:06

It’s been great. Thank you. Thank you for tuning in to phraseology plus a I. We hope that you enjoyed today’s episode as much as we enjoyed creating. It. Don’t forget to sign up for our email list at phraseological.us. Give us a raving 5 star review anywhere you get your podcasts. Thanks in advance.

Filipe Santos
00:51:07 – 00:51:14

Remember, stay curious, stay informed, and keep listening for more. Until next time, take care and happy listening.